Iron Packaging Design · 2022
Puzzle Water Packaging
by Yunnan Technology and Businesss University
- A' Design Award 2022 Iron Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Yunnan Tech & Besiness University
- Estimated Number of Design Views: 12,977
- Verification code 1A3C2EFF4D · Verify this award
About Puzzle Water Packaging
Puzzle is a packaging design for bottled water distributed on a university campus. The label presents a maze graphic built from learning tool elements such as pens, ink, a compass, a pen knife, pushpins and needle pens. Paradoxical space illusion and a 2.5D form give the pattern depth. The label is made of PET material and printed in four colors, while the date is laser printed. The package is offered in seven colors, each carrying one Chinese character, so seven bottles placed together form the phrase meet a better self.
Press Kit
- Unique Properties
- Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.
- Dimensions & Packaging
- Width 60mm x Length 60mm x Height 180mm
- Tags
- Bottled water, Paradoxical space, Illusion, Maze graphics, School
- Production Technology
- The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.
- Design Challenge
- The visual representation of abstract ideas is a richly adjusted part of the entire design process.
- Project Duration
- The project started in September 2021 in Kunming and finished in March 2022 in Kunming
- Operation Flow
- The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."
- Research
- This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.
- Inspiration
- Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.
- Image Credits
- Image #1: Illustrator Liu Kaiyi, Bottle, 2021.