Johnnie Walker Limited Edition Packaging
by Ofen Hu
- Awarded April 15, 2022
- CLIENT: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
- 55.408
Johnnie Walker Limited Edition is a gift packaging design for a whisky bottle released for the Mid-Autumn Festival in China. The Mid-Autumn Festival is an important time for family reunion, so the themes are home, reunion and emotion. The design draws on the doors and windows of traditional Chinese architecture. The outer box opens as a double door, held closed by a magnet button in the centre, and reveals the bottle inside. Orchids, butterflies and auspicious clouds are depicted. Gilding and laser cutting are used on the box, and sandblasting is applied to the bottle.
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