Joy of Playing Brand Identity

Joy of Playing Brand Identity
by Yana Okoliyska

• Awarded April 15, 2022
• CLIENT: BALIN
• 15.279

Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints.