Gold Packaging Design · 2023
Stamatakis Bakery Rebranding
- A' Design Award 2023 Gold Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Stamatakis
- Estimated Number of Design Views: 55,057
- Verification code C5806A7651 · Verify this award
About Stamatakis Bakery Rebranding
A lithograph of the authentic recipes and memories of a home. When the most beloved baked goods meet the tradition, the mystagogue of taste and the ritual of pleasure, what comes to mind is always a feminine figure. The authentic flavors of Eugenia, bringing emotional memories, the artisanal recipes of tradition! Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is the resemblance of the mother.
This distinguished packaging design for a traditional bakery enterprise demonstrates how contemporary brand identity can honor artisanal heritage while achieving striking visual presence in the marketplace. The designer appears to draw upon rich traditions of nineteenth-century commercial illustration, wherein engraved vignettes conveyed quality and authenticity through technical virtuosity alone, translating these conventions into a coherent modern visual system. The central figurative motif of a contemplative female figure with elaborately rendered flowing hair evokes classical allegorical representations of abundance, nourishment, and the generous spirit traditionally associated with the baking arts across Mediterranean cultures. The meticulous linear technique, wherein form emerges entirely through the modulation of parallel contour lines without reliance on tonal gradation, demonstrates remarkable graphic discipline and creates a distinctive visual signature instantly recognizable across multiple packaging formats and scales. The strategic deployment of coral red bows introduces warmth and celebratory sentiment, transforming functional containers into gift-worthy presentations while establishing clear visual hierarchy within the monochromatic field. Botanical motifs suggesting wheat or grain reference the fundamental raw material of the baker's craft, while the swift bird in flight may evoke themes of lightness, aspiration, and the transformative alchemy whereby humble ingredients become nourishing sustenance. The consistent application across boxes of varying dimensions demonstrates systematic thinking about brand coherence, suggesting a comprehensive identity program wherein each touchpoint reinforces accumulated brand meaning. Viewers might consider how the fusion of historical illustration conventions with contemporary packaging formats creates productive tension between tradition and innovation, heritage and relevance, inviting contemplation of how visual culture transmits craft values across generations.
Press Kit
- Unique Properties
- Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
- Dimensions & Packaging
- Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm - Tags
- Rebranding, packaging design, bakery
- Production Technology
- The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more. - Design Challenge
- The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way. - Project Duration
- he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
- Operation Flow
- All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
- Research
- There was no research for this project
- Inspiration
- It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
- Image Credits
- Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director) - Patents
- No Patents
Colors of Stamatakis Bakery Rebranding
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Design Interview about Stamatakis Bakery Rebranding
The matriarch of the Greek family, with her homemade recipes, embodies the value of family and the love a mother gives to her children.
This is about how a real person became the inspiration for a multi-awarded brand. How the story of a family of Cretan bakers who wanted to pay tribute to their mother and her recipes created something unique yet totally functional. Her guiding spirit guided our design which made her the heroine of the brand. Her face, through the art of lithography, made it alive. Her hair and dress acquired pieces of breads and wheat fields. Her ribbons were made of scraps and leftover papers which instead of being thrown away, became part of the creation.