Anlan Branding Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Anlan Branding Brand Identity
by Haiwen YANG

Awarded April 15, 2023
CLIENT: ANLAN
9.512

Anlan Branding is a brand identity created for a beauty device brand. The identity is designed to remain recognizable across different applications. The typeface has gently rounded corners, while the overall letterforms stay simple and clean. A flower pattern derived from the letter A refers to the idea of beauty, and a precise cut in the letter A links technology with aesthetics. Purple is used as the main brand color. The identity is applied to the stationery and packaging systems, and guidelines support consistent use.

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