Walk Me Dog Leash

Press Kit

Unique Properties

Ergonomic design - the handle is smooth but rigid; its contours create a snug grip for the human hand but can also wrap comfortably around a human's wrist. The handle's rigidity absorbs any tension from a dog pulling, preventing the human's hand from squishing (a design flaw in the conventional loop handle dog leash).
Distinctive handle pattern - the splats, splotches and swirls of colour are individual to each handle as they form uniquely during the moulding and baking process.
Sustainability: The handle is made from 100% post-consumer plastic (shampoo & conditioner bottles). The rope is made from 100% R-pet.

Dimensions & Packaging

Leash Handle Dimension: 155mm X 330mm X 145mm
Leash Weight: 211g approx.
Standard Leash Length (including handle): 1.25m
Long Leash Length (including handle): 1.75m
Rope Breaking Force:285KG

Tags

Recycled, Sustainable, Circular, Pet, Eco, Dog, Dog Leash, Dog Lead, Plastic

Production Technology

The leash handle is made via compression moulding from 100% used plastic shampoo & conditioner bottles. The bottles are shredded and sorted by colour. The shreds are weighed according to our leash range of colour recipes and randomly sprinkled into the mould. The mould is baked and cooled before the handle is removed and trimmed by hand. The finished handles are connected to the leash rope (100% r-pet) and the carabiner by a knot each. The knots are sealed by flame to complete the process.

Design Challenge

Sustainability: Which machine and manufacturing method used 100% recycled plastic for the handle. The compression mould was the most labour-intensive, requiring more human interaction but resulted in the best aesthetic and form.
Design & Aesthetic: Our design heavily departs from the conventional dog lead. Many iterations were made to its shape, weight, size and colours recipes to ensure it was eye-catching yet practical and ergonomic, focusing on the humans' comfortable grip.

Project Duration

The project started in September 2019 and finished in November 2020

Operation Flow

The handle design is one size fits all and encourages a firm human hand grip by wrapping your fingers over the contours placed at the top of the base of the handle. Once the human hand wraps around the handle base, the grip is snug. Any pulling from the dog does not contract the handle as it is rigid; hence the human hand grip is not disturbed and remains stable.

Research

Analyse existing dog leads on the market against ergonomics, aesthetics, practicality, sustainability and materiality criteria.
Test samples, interview dog owners on samples and our prototype.
3d print handle and iterate to better its form and function.
Test materials for leash rope and its connection to the handle/carabiner (knot, tie, fastener, other hardware).
Experiment with machines for handle manufacture and filling/baking process of mould to achieve the handle's pattern and rigidity.

Inspiration

The handle design was inspired by the limited sustainable dog leashes available on the market and the design limitations of the conventional dog leash - most have a flexible loop for the human hand to hold, and the human's hand gets squished when a dog pulls on the leash. The design was based on a knuckle duster as they contour to suit a human hand's comfortable but sturdy grip; then, we investigated plastic production methods and applied circular economy principles to complete the design.

Patents

HI JAC Trademark No: 2118178 (2021) Andre Barks Charlie Meows Pty Ltd
HI JAC LOGO Trademark No: 2133033 (2021) Andre Barks Charlie Meows Pty Ltd
Play Nice with the Planet Trademark no: 2182702 (2022) Andre Barks Charlie Meows Pty Ltd
Handle Design Registration: 202014162 (2021) Andre Barks Charlie Meows Pty Ltd

Colors of Walk Me Dog Leash