Gui Jiu Shi Jia Alcoholic Beverage Packaging

Gui Jiu Shi Jia Alcoholic Beverage Packaging
by Wen Liu

• Awarded April 15, 2023
• CLIENT: JIANGSU YANGHE DISTILLERY CO.,LTD.
• 14.134

Gui Jiu Shi Jia is a packaging design for a Chinese baijiu spirit. The bottle is square at the front, while the view from above combines square and round forms. The shape refers to a cultural idea that joins firm principles with flexible thinking. The label carries a batik welcoming bird pattern from Guizhou, a traditional sign of hospitality. The bottle is finished by spraying, baking and brushing, and the neck sleeve is covered with leather. The box uses special paper, fiber board, silver foil and metal signage. A four-code system supports protection against counterfeiting.