Iron Art and Stationery Supplies Design · 2023
The Zodiac Bookmark
by Wenxian Liu
- A' Design Award 2023 Iron Winner in Art and Stationery Supplies Design
- Awarded April 15, 2023
- Estimated Number of Design Views: 38,910
- Verification code 963C350525 · Verify this award
About The Zodiac Bookmark
The Zodiac is a set of bookmarks based on the twelve animals of the Chinese zodiac. Each bookmark is shaped so that the animal appears to walk inside the book. The bookmarks are made of high-toughness stainless steel, electroplated with 18k gold and finished by CNC engraving with a precision of 0.3mm. Simplified lines unify the twelve animals while keeping the character of each one. The packaging arranges the zodiac illustrations in a circular pattern to symbolize completeness. Gold and red are used to suggest joy and blessing.
Press Kit
- Unique Properties
- We redesigned the zodiac illustrations and made them into bookmarks, as if animals were walking inside the book. On the packaging, we use zodiac illustrations to form a circular pattern, which embodies the ecological of Chinese zodiac culture and symbolizes completeness. We also use the Chinese favorite colors: gold and red, symbolize joy and blessing.
- Dimensions & Packaging
- 303mm*155mm*35mm
- Production Technology
- The zodiac Bookmark is made of high-toughness stainless steel, electroplated with 18k gold in CNC engraving process.The finest precision can reach 0.3mm.
- Design Challenge
- The twelve animals are quiet different, like small mice , large cattle,horses and even fictional dragons. To design these animals with different morphological characteristics into a series and make the twelve be unified while keeping their characteristic is the biggest challenge . It has overcome with simplified lines and modern design techniques .
- Project Duration
- It took about one year in Shenzhen China
- Inspiration
- The zodiac, which comes from an ancient Chinese folk philosophy and has been used to this day, is made up of 12 different animals, each year represented by one animal in a 12-year cycle. The zodiac is also a simplified ecology of Chinese, twelve animals have very different personalities and live in harmony with each other.
Book, is the carrier of human knowledge, bookmark, is a small tool for reading, but also the embodiment of the reader's taste.
The illustration is full of Oriental style, let the Oriental wisdom accompany our reading time, but also let the zodiac culture more widely inherited, this is our original design intention.