Jiangshiguo State Liquor Packaging

Jiangshiguo State Liquor Packaging
by Zhu Hai

• Awarded April 15, 2023
• CLIENT: Zhu Hai
• 25.825

Jiangshiguo State Liquor is a packaging design for a limited collection of jiang-flavor Chinese liquor. The bottle carries a raised relief of mountain trend lines and golden dots, which symbolize the lands and rivers of China. The surface color shifts from light blue to ink blue, suggesting a blue sky and green mountains. Auspicious clouds and a Loong figure are illustrated on the two sides. The cap is made of solid wood and metal, showing wood grain and gilding. The relief follows ergonomics, so the bottle is easy to hold. The package is opened by pulling.