Vivo X80 Product Promotion

Vivo X80 Product Promotion
by OUTPUT

• Awarded April 15, 2023
• CLIENT: OUTPUT
• 560.255

Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display.