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Aifanfan IM App by Baidu Online Network Technology Beijing
Aifanfan IM App by Baidu Online Network Technology Beijing
Aifanfan IM App by Baidu Online Network Technology Beijing
Aifanfan IM App by Baidu Online Network Technology Beijing
Aifanfan IM App by Baidu Online Network Technology Beijing

Baidu Online Network Technology. Beijing

Iron Information Technologies Design · 2023

Aifanfan IM App

by Baidu Online Network Technology Beijing

  • A' Design Award 2023 Iron Winner in Information Technologies Design
  • Awarded April 15, 2023
  • CLIENT: Baidu Online Network Technology. Beijing
  • Estimated Number of Design Views: 1,087,987
  • Verification code CD5D836F1D · Verify this award
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About Aifanfan IM App

Aifanfan IM is a smart customer service application for online after sales support. The application provides input assistance, process optimization, and an AI assistant to simplify two-way communication between service agents and consumers. Multi modal input, including camera and voice, recognizes foreign languages and dialects to lower the input threshold. The AI assistant analyzes emotional factors in dialogue text in real time and recommends quick response content. Speech recognition, image recognition, and natural language processing are used.

Press Kit

Unique Properties
A smart customer service system with a series of optimization tools for customer service and consumers, such as input assistance, process optimization, and AI assistant, aiming to simplify the two-way communication process of both ends, provides more reliable security and protection, and supports multi-device and multi-scenario input switching, making the communication process easier and more convenient.
Tags
Customer service system, Program, Online customer service, After-sales service, AI technology
Production Technology
It uses the leading AI technologies of Baidu, such as speech recognition, image recognition, and natural language processing.
Design Challenge
The challenge in this project research is to optimize the two-end process. In the design process, it is necessary to balance the two-way needs of customer service and users, so that the process optimization of one end does not impose burden on the other. Therefore, the application is developed based on the pain points of users and customer service through various investigation methods.
Project Duration
The project was designed and developed in Beijing in April 2021 and went live in China in October 2021
Operation Flow
Multi modal input methods, including camera and voice input, can recognize foreign languages and dialects to lower the input threshold. Users can search for corresponding keywords or key words through communication aids to better understand the meaning of sentences while talking. The equipped AI assistant can analyze the emotional factors in the dialogue text in real time, generate response statements, and recommend quick response content to users.
Research
The application is developed through conducting questionnaire survey by the design team based on a multi software customer service system, collecting objective problems with the current intelligent customer service system, and analyzing user sentiment, usage scenarios and current design trends.
Inspiration
As online service platforms develop, the growth of online customer service has been achieved. However, due to the digitalization, many users who are not familiar with smart devices face problems in online communication, making it hard to obtain good after sales service. The complex flow of data and information and text descriptions cause problems to customer service. The application aims to meet the needs of both ends, lower the threshold, and improve service efficiency and user satisfaction.

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