Silver Packaging Design · 2023
Dukang Liquor The Maker of Chinese Baijiu
by Tiger Pan
- A' Design Award 2023 Silver Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Luoyang Dukang Wine Group Co., Ltd
- Estimated Number of Design Views: 32,193
- Verification code CC81A52577 · Verify this award
About Dukang Liquor The Maker of Chinese Baijiu
Dukang Liquor is a packaging design for a Chinese baijiu. The bottle is shaped from top to bottom to form the abstract profile of Cao Cao, a historical military strategist and poet whose verse gave the brand its name. The cap recalls the headwear of officials of the period after the Han dynasty, and the body is carved like a gown, which also gives a steady grip. Glass is used instead of the ceramic common to similar brands, so the surface gains gloss and texture. The outer box is decorated with a vector painting of Luoyang, the ancient capital.
Drawing upon centuries of distillation heritage and the aesthetic traditions of East Asian visual culture, TIGER PAN's Dukang Liquor The Maker of Chinese Baijiu emerges as a compelling synthesis of ancestral craftsmanship narratives and contemporary luxury packaging sensibilities, positioning itself within a lineage of premium spirits vessels that honor provenance while speaking to modern collectors and connoisseurs. The designer demonstrates considerable sophistication in material orchestration, juxtaposing the crystalline precision of vertically fluted glass against the warm organic glow of burnished metallic elements, creating a dialogue between transparency and opacity, between cool and warm chromatic temperatures that elevates the object beyond mere container into sculptural artifact. Particularly noteworthy is the integration of a miniature landscape painting within the collar band, executed with the delicate precision reminiscent of classical scroll painting traditions, wherein misty mountains, verdant foliage, and small figures suggest narratives of pastoral harmony and communion with nature that have permeated artistic expression for millennia. This pictorial element functions simultaneously as decorative embellishment and cultural signifier, embedding within the commercial object a meditation on timelessness, natural beauty, and the contemplative pleasures associated with refined spirits appreciation. The fan-shaped stopper presents perhaps the most distinctive formal innovation, its radiating pleated structure evoking associations with ceremonial fans, lotus petals opening toward light, or bamboo groves swaying in mountain breezes, all culturally resonant forms that deepen the object's symbolic vocabulary without explicit statement. The technical execution reveals mastery across multiple craft disciplines, from precision glass cutting to metalwork finishing to miniature painting, suggesting collaborative expertise in service of unified aesthetic vision. Viewers might contemplate how the interplay of transparency and concealment within the design mirrors the experience of spirits appreciation itself, where surface qualities gradually reveal deeper complexities upon sustained attention.
Press Kit
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Image Credits
- Tiger Pan
- Patents
- Tiger Pan
Colors of Dukang Liquor The Maker of Chinese Baijiu
Get Dukang Liquor The Maker of Chinese Baijiu
Award-Winning Packaging Design Services
We transform brands through strategic packaging and product design that captures market attention. With 28 years of expertise and recognition at prestigious international design competitions including A' Design Awards, we create distinctive visual identities that elevate your products and connect…
G0E3 Shop