Yunnan Baiyao Children Toothpaste
by TIGER PAN
- Awarded April 15, 2023
- CLIENT: YUNNANBAIYAOGROUP CO.,LTD
- 19.764
Yunnan Baiyao is a packaging design for a children's toothpaste range. The brand character is a baby cloud, inspired by the brand name, in which yun means cloud. The character appears with different facial expressions to suggest different ages. The illustrations are drawn in a children's painting style to attract the attention of mothers on the shelf. The boxes suit both horizontal and vertical shelf placement, and the strawberry boxes combine into a larger strawberry image. The packaging is made of PLA, which degrades in two to ten months.
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