Bronze Packaging Design · 2023
Beautiful Chinese Wine Gift Box
by Wu Yao
- A' Design Award 2023 Bronze Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Shede Spirits Co. Ltd.
- Estimated Number of Design Views: 15,148
- Verification code 971F875D8B · Verify this award
About Beautiful Chinese Wine Gift Box
The inspiration for the color selection comes from the beautiful landscape of China. The harmonious pictures of civilization, ecology, and nature are integrated with the green bottle body which adds an elegant charm to the design. The design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China.
Press Kit
- Unique Properties
- This design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China
- Dimensions & Packaging
- Outsourcing box:500mm x 200mm x 500mm
- Tags
- Wine Design、Beautiful China、Gift Box
- Production Technology
- The expression form of the outer packaging wine box is a suitcase which is based on the form of the box and bag Five rare animals and vibrant nature pictures are printed on the outside of the box and bag The five animals are expressed in the way of gold stamping Other natural landscapes are printed on the leather box and bag in the way of line drawing much like the previous woodblock prints
- Design Challenge
- The main color is set as cyan and the upper and lower corners are wrapped in gold which makes the overall package more quality The opening method is top open which makes it more like a precious gift The natural theme of this time is consistent with the quality of Shede wine The mellow wine and natural original state together constitute this design so that consumers can feel the charm of nature while receiving the exquisite gift box
- Project Duration
- The project will start in Beijing in October 2021 and be completed in Beijing in November 2021
- Operation Flow
- Create five groups of different pictures on the five small wine bottles all with rare animals and nature as elements to reflect the meaning of civilized ecological and beautiful China
- Research
- Beautiful China emphasizes the importance of ecological civilization construction which is also the source of inspiration for our design Tuopai Shede famous for its ecological cycle green and environmental protection in the industry is bound to be a practitioner of beautiful China It always uses ecological raw materials starter making brewing and cellaring techniques to make wine and welcomes the new era of ecological consumption with the Baijiu industry
- Inspiration
- The bottle is green all over The inspiration for the color selection comes from the beautiful landscape of China The mountains are so steep the water waves are so flexible and the landscape changes day and night The landscape is only green like a splash of ink green landscape painting so green has become the main color of our design The harmonious picture of civilization ecology and nature is integrated with the green bottle body which adds an elegant charm