Silver Mobile Technologies, Applications and Software Design · 2023
Digital Human Live Broadcasting Platform
by Baidu Online Network Technology Beijing
- A' Design Award 2023 Silver Winner in Mobile Technologies, Applications and Software Design
- Awarded April 15, 2023
- CLIENT: Baidu Online Network Technology. Beijing
- Estimated Number of Design Views: 36,636
- Verification code 81B2CE0BD3 · Verify this award
About Digital Human Live Broadcasting Platform
Digital Human is a live broadcasting platform built on artificial intelligence technology. The platform supports digital human production, live room construction and human computer interaction. AI anchors broadcast continuously for twenty four hours a day, which removes the need for on site staff and physical studios. The image of each anchor can be customized to match a brand identity. Diversified virtual scenes lower construction costs and present product attributes and brand concepts. The aim is to reduce the cost and the difficulty of live broadcasting.
Baidu Online Network Technology's Digital Human Live Broadcasting Platform represents a significant achievement in the evolving field of virtual presenter technology, situated within the broader contemporary movement toward artificial intelligence-driven content creation and digital commerce facilitation. The work demonstrates sophisticated understanding of avatar design principles, balancing the uncanny valley considerations with appealing stylization that renders each digital human simultaneously relatable and aspirational. Technical accomplishment manifests through the nuanced material rendering, particularly evident in the holographic jacket's chromatic shifts and the tactile differentiation between straw, fabric, and metallic surfaces. The compositional strategy of allowing figures to overflow their containing frames serves multiple functions: it suggests the technology's capacity to transcend traditional screen boundaries, creates dynamic visual interest through broken borders, and metaphorically positions these digital beings as entities capable of reaching into the viewer's space. The thematic organization across three distinct scenarios, encompassing festive gifting with culinary abundance, agricultural freshness with pastoral charm, and beauty commerce with cosmopolitan sophistication, demonstrates the platform's versatility across diverse commercial applications while maintaining consistent character quality and brand coherence. The chromatic choices reward close attention, with each avatar's palette carefully calibrated to complement their associated products while contributing to an overarching harmony. One might consider how these digital presenters represent a contemporary evolution of the commercial spokesperson tradition, offering perpetual availability, consistent brand alignment, and customizable personality while raising fascinating questions about authenticity and connection in mediated commercial spaces.
Press Kit
- Unique Properties
- This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
- Tags
- Live broadcast platform, AI anchors, Automatic live
- Production Technology
- Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
- Design Challenge
- Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
- Project Duration
- Live on Baidu App in December 2022
- Operation Flow
- According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.
- Research
- With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
- Inspiration
- The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.