Silver Graphics, Illustration and Visual Communication Design · 2023
Old Town of Lijiang Illustration
by Ju Jijing
- A' Design Award 2023 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- CLIENT: Northeastern University of China
- Estimated Number of Design Views: 33,599
- Verification code 095515A2CF · Verify this award
About Old Town of Lijiang Illustration
Old Town of Lijiang is a series of illustrations created to present and protect the culture of an ancient town in China. The illustrations show cultural heritage elements, local scenes and layered colours in a national style. Each image is drawn with vector design software at 800 by 800 millimetres and reproduced with high quality printing technology. The series shares the natural and human heritage of Lijiang in a visual language suited to modern taste. The aim is to raise public awareness of traditional village culture and its protection.
Press Kit
- Unique Properties
- This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
- Dimensions & Packaging
- Illustration:800mm(H)x800mm(W),150dpi, RGB.
- Tags
- Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Project Duration
- The project started in September 2022 and finished in January 2023 in China
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
- Research
- Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
- Inspiration
- Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
- Image Credits
- Ju Jijing, 2022
Colors of Old Town of Lijiang Illustration
Get Old Town of Lijiang Illustration
Cultural Illustration and Visual Communication Services
We specialize in creating illustrations that bridge traditional culture with modern aesthetics. Our award-winning approach transforms heritage narratives into compelling visual stories through vector art, cultural research, and contemporary design sensibilities.
G0E23 Shop