Bronze Graphics, Illustration and Visual Communication Design · 2023
Oil Street Art Space Visual Identity
by Kimhung Choi and Thomas Siu
- A' Design Award 2023 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- CLIENT: Kimhung Design
- Estimated Number of Design Views: 11,564
- Verification code 48363479EC · Verify this award
About Oil Street Art Space Visual Identity
Oi is the visual identity of Oil Street Art Space, a public leisure and cultural venue in Hong Kong. The site occupies the former clubhouse of a yacht club and includes a Grade II historic red brick building with a tile roof and an outdoor area of over 3000 square meters. The name replaces the letter L with an exclamation mark, which calls for attention and points to the location. The logo shape shows the act of calling out loud. Green is the identity color, suggesting an oasis for the arts within the city. The identity is applied to environmental graphics and printed items.
Press Kit
- Unique Properties
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Dimensions & Packaging
- Various dimensions according to the visual identity application from buntings to pinned badges
- Tags
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- Production Technology
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Project Duration
- May 2022, The Hong Kong SAR
- Operation Flow
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
- Research
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Inspiration
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.