Bronze Graphics, Illustration and Visual Communication Design · 2023

Dalian Seafood Logo and Brand

by Ju Jijing

A' Design Award 2023 Bronze Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2023
CLIENT: Northeastern University of China
Estimated Number of Design Views: 11,018
Verification code 86EE305B97 · Verify this award

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About Dalian Seafood Logo and Brand

Dalian Seafood is a brand identity and packaging design for ready-to-eat marine products. The logo and its derivative graphics are applied to a single package, a long pull-out gift box holding three small boxes, and packaging cans. Abstract illustrations are drawn from the features of different sea creatures and arranged in repeated and staggered layouts. Bright color contrasts give the series a fresh appearance. The packaging is digitally printed with a matte finish on recyclable materials, and the pull-out gift box is easy to open.

Press Kit

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Image Credits: Ju Jijing，2022.