Modulabs Identity System
by Wonseon Yu
- Awarded April 15, 2023
- CLIENT: Modulabs
- 9.386
Modulabs is a visual identity system created for a research community. The identity system is built with a dedicated variable typeface. The typeface has a single growth axis with 300 steps, which allows many different letter shapes. Each letter is drawn carefully rather than generated from geometric forms, giving a human character. The slightly wobbly letters reflect action and exploration instead of perfect results. Members can apply the typeface to match the identity, and internal tools help them create names with ease.
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