Shiny Meadow Milk Fit Package

Shiny Meadow Milk Fit Package
by Mengniu Fresh Dairy Products Co., Ltd

• Awarded April 15, 2023
• CLIENT: SHINY MEADOW
• 25.729

Milk Fit is a packaging design for light fresh milk. The bottle is made of thickened and highly translucent PET, with a PE cap and a BOPP label, giving a glass-like texture that shows the milk clearly. Each set holds three bottles of 450 millilitres. A small green cat, shown in different postures, is the main visual element. The green colour refers to the ecological environment of the farm. Recycling icons on the label support the idea of environmental protection. The cat also links the product to a stray animal rescue campaign.