Pattern Gift Paper

Pattern Gift Paper
by Huo Kai

• Awarded April 15, 2023
• CLIENT: Creative Design Studio of Anshan Normal University
• 9.078

Pattern is a gift wrapping paper design based on traditional Chinese motifs. Abstract graphics taken from flame, fish and bat forms are combined to shape the head of a dragon. The dragon motif is repeated with vertical and horizontal squares to form a continuous pattern. The paper is produced with four-color printing on high-density special paper. The design is also applied to product packaging, printed promotional materials and carton design. The intent is to join traditional Chinese aesthetics with modern design.