To Beauty Skincare Brand

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

To Beauty Skincare Brand
by Yuta Takahashi

Awarded April 15, 2023
CLIENT: To Beauty
65.700

To Beauty is a skincare brand identity and packaging design inspired by the cosmos and by meditative experience. The identity uses a gray color palette and an organic symbol that expresses the pulse of life. The facial cleanser has a specially structured screw nozzle that releases dense foam with a single push, which keeps its elasticity and reduces skin irritation from friction. The eyelash serum uses an airless container that is hygienic and free of preservatives. The caps join a hard exterior and a soft interior, with a grained surface and an engraved symbol.

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