Dog Yep Pet Snacks Brand

Dog Yep Pet Snacks Brand
by RODRIGO CHIAPARINI

• Awarded April 15, 2023
• CLIENT: Chiapa Design
• 14.401

Dog Yep is a packaging concept for a line of functional dog snacks. The main element of the logo refers to the idea that dogs should play and stay active, and it also repeats the shape of the snack itself. Illustrated characters and a bright color palette create a playful look and make the product line easy to notice on shelves and in online stores. The snacks are presented in can formats chosen to suit the segment. The intent behind Dog Yep is to encourage play and activity through healthy feeding.