Withered Poster
by Jin Qin
- Awarded April 15, 2023
- CLIENT: Northeastern University of China
- 8.540
Withered is a poster series created to promote environmental protection. The design is based on positive and negative shapes. Withered trees form the main image, and the reversed shapes reveal the appearance of human internal organs. The visual link suggests that wasting natural resources harms people themselves. The message asks viewers to treat nature with the same care given to the human body. The posters are made with four-color printing and are displayed in stations and subways as advertisements and printed promotional material. The images are also used as magazine illustrations.
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