Street Bakery Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Street Bakery Brand Identity
by Sinong Ding

Awarded April 15, 2024
CLIENT: Runxue Chen
11.071

Street Bakery is a brand identity created for a bakery shop. The identity is built around a bear character that acts as the mascot of the brand. The logo uses a cartoon style intended to appeal to young customers. Beige, red and yellow form a warm and friendly colour scheme. Flat illustrations are applied to the logo, posters, packaging and the overall store image. Digital software is used to prepare the artwork, while posters and packaging are printed on environmentally friendly materials. The aim is a simple and welcoming brand for busy city life.

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