Bronze Packaging Design · 2024
Daqu Wine Packaging Design
by Yuejun Chen
- A' Design Award 2024 Bronze Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Shenzhen Red Deer Cultural Creative Design Co., LTD
- Estimated Number of Design Views: 12,715
- Verification code 555C19588E · Verify this award
About Daqu Wine Packaging Design
Daqu is a packaging design created for a wine bottle. The packaging is made of corn stalk pulp, an environmentally friendly material that dissolves quickly. Pulp molding forms a single layer structure with raised contour lines that suggest mountains. The contour shape refers to the natural brewing environment of Luzhou, where three rivers meet. The white pulp surface and the simple visual style give the product a clear and distinct identity. The main challenge was the accurate design of the mold pattern, so that the shaped pulp could be released cleanly.
Press Kit
- Unique Properties
- The use of corn stalk pulp environmental materials, dissolution speed, showing the concept of enterprise environmental protection, leading the market. The one-layer structure is formed by paper pulp to show mountain contours, which express the unique brewing environment of Luzhou and the convergence of three rivers. Through the use of white pulp and a new simple design style, can stand out in the Sichuan market, forming a unique image.
- Dimensions & Packaging
- 170X125XH320mm
- Tags
- Corn stalk pulp, packaging design, environmental protection
- Production Technology
- Corn stalk pulp
- Design Challenge
- Contour opening molding effect, bottle modeling effect
- Project Duration
- It will begin in Shenzhen in April 2023 and be completed in April 2023
- Operation Flow
- Pulp open mold forming
- Research
- Reflection of product culture, application of environmental protection materials, contour opening molding effect, bottle modeling effect
- Inspiration
- The use of environmentally friendly materials to do the design, promotes the concept of environmental protection, but also expresses the enterprise proposition. Through the pulp molding, the use of a contour shape to bake the bun raised, layer by layer structure to express the meaning of mountains, but also to increase the sense of hierarchy to the product. The creation of the contour line also expresses the beautiful, natural wine-making environment, showing the regional characteristics.