Remaking Art Brand Identity

Remaking Art Brand Identity
by Meng Shenhui

• Awarded April 15, 2024
• CLIENT: Shenzhen Chengmei Culture Communication Co., Ltd
• 144.646

Remaking Art is a brand identity created for a culture communication company. The logo joins the initial letters R and A into a symmetrical mark, connected by lines that suggest a reflection in water. A horizontal line recalls a scale and is kept from the earlier logo to express fairness and integrity. The visual system uses lines to divide printed materials, packaging and interior displays, so the same look is held across different sizes and materials. The design conveys symmetry, integration and renewal.