Iron Packaging Design · 2024
Big N Ben Ice Cream Packages
- A' Design Award 2024 Iron Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Big N Ben
- Estimated Number of Design Views: 14,946
- Verification code 82BA8B440C · Verify this award
About Big N Ben Ice Cream Packages
This design has eye-catching colors. The use of old design patterns and different colors and well-known characters of England, which are depicted in a minimal way, and each of them has different stories to tell, are among the features of this design collection. It is as if the characters are telling a story and looking for something. The designs are such that it represents the brand name and its country. Next to the packaging, the type of product and its contents are depicted directly.
Press Kit
- Unique Properties
- The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
- Dimensions & Packaging
- PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm - Tags
- Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
- Production Technology
- Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
- Design Challenge
- In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
- Project Duration
- This project started in November 2022 and continues until now.
- Operation Flow
- The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
- Research
- Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory. - Inspiration
- As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
Colors of Big N Ben Ice Cream Packages
Design Interview about Big N Ben Ice Cream Packages
According to the name of the brand and the place of its formation, the designer has considered his ideas based on the stories and culture of that country. The use of characters and symbols of England is the main idea, which is displayed in the form of simplified characters on the packaging.
The main focus of the designer is to coordinate the brand name with the design on the packaging. The designer has tried to create characters with simple characters, which are all symbols of the stories and culture of England. And by using different colors, it has displayed a different design style of the previous decades of that country.
Now we will make the most of this opportunity to share it more with our audience and create exciting campaigns for this product series, considering that the plan is leading in the field of design.
The point that is very important in creating a plan is to come up with an idea that can be implemented in a wide range of dimensions. The time spent on the idea of this plan was much more than its implementation.
he packaging design was a planned and purposeful order. A different name behind which was the display of a culture. The elements used in the design each have different capabilities in the creation of a campaign, they can be the narrator of a separate story in the form of the main design.
No, this is an exclusive project for Zarrin Ghazal company and all its legal interests belong to that company.
Studying and using the culture of that country has led the designer to use it. Remembering famous stories in this culture alone can be fascinating.
This project is individually conceived and designed.
According to the type of product and design style, it is clear that the main target is the youth and youth sector of the society. But the type of design will express the renewal of memories for adults.
Using busy and complicated designs is not always bad. Sometimes it makes you focus more to see it and see it better.
Illustrator software has been used to implement this project.
The type of arrangement of colors (patterns) and the design style of the characters and their stories are among the features of the design.
Research and study have been done regarding the culture and stories of England.
The designer decided to send the design to the competition in order to show that cultures can be introduced along with advertising designs. to be evaluated by the big A competition and to share the design with all designers.
In this project, the designer went through the challenge of combining multiple colors together and in this project learned how to arrange multiple colors together and tries to make more efforts in this matter.