Gold Vehicle Parts, Auto Accessories and Care Products Design · 2024
Victra Sport EV Tire
by Cheng Shin Rubber Ind. Co., Ltd.
- A' Design Award 2024 Gold Winner in Vehicle Parts, Auto Accessories and Care Products Design
- Awarded April 15, 2024
- CLIENT: Maxxis
- Estimated Number of Design Views: 249,447
- Verification code AE523EFE33 · Verify this award
About Victra Sport EV Tire
Victra Sport EV is a tire specially designed for electric vehicles. High-dispersion nanotechnology and a high-strength pattern design effectively reduce power consumption thus improving energy efficiency and lengthening range. The optimized pattern design and sound-absorbing foam technology filter out unwanted road and pattern noise and elevate cabin comfort. Footprint optimization technology and a special EV tread compound improve its capacity to cope with high torque and high load, which provide longer tread life.
The Victra Sport EV Tire emerges from a design tradition that recognizes the automobile wheel assembly as a significant site of visual and material culture, where engineering imperatives and aesthetic ambitions achieve synthesis. This work demonstrates sophisticated understanding of how functional necessity can elevate to sculptural presence, its asymmetrical tread pattern revealing careful consideration of water evacuation, noise reduction, and contact optimization translated into a visual language of rhythmic grooves and precisely calibrated sipes. The designers appear to have drawn upon contemporary parametric design sensibilities, creating surface articulations that suggest computational optimization while retaining organic coherence. The chromatic restraint of the achromatic palette, ranging from the deepest carbon blacks through graduated grays to the brilliant highlights of machined aluminum, establishes a material honesty that celebrates rather than conceals the inherent visual qualities of rubber and metal. The integration of typographic elements along the sidewall demonstrates thoughtful information hierarchy, providing essential technical data while contributing to the overall compositional rhythm through carefully considered letterform weight and spacing. The alloy wheel component introduces geometric drama through its angular spoke configuration, each facet catching light differently to create dynamic surface variation that animates the static object with implied rotational energy. One might observe how the juxtaposition of matte rubber surfaces against polished metal creates a dialogue of texture and reflectivity that enriches visual interest while communicating quality differentiation between components. This work invites consideration of how contemporary mobility design increasingly embraces environmental responsibility as a design driver, transforming technical requirements into aesthetic opportunities. What meanings do we assign to the forms that carry us, and how might the visual language of sustainable transportation reshape our understanding of automotive beauty?
Press Kit
- Unique Properties
- Victra Sport EV is a tire specially designed for electric vehicles and focuses on meeting three goals: improving energy efficiency, reducing unwanted noise and prolonging tread life. The Victra Sport EV integrates a new-generation rubber compound, Maxxis sound-absorbing foam technology and Maxxis optimized footprint technology to provide drivers with an elevated EV driving experience.
- Dimensions & Packaging
- 668mm x 668mm x 247mm
- Tags
- EV tire, EV tyre, improving energy efficiency, reducing driving noise, prolonging tread life
- Production Technology
- 1. High-dispersion nanotechnology and a high-strength pattern design reduce rolling resistance and improve energy efficiency for maximum driving range. 2. Optimized pitch arrangement and a closed shoulder design minimize discomfort from tire pattern noise. Sound-absorbing foam technology further reduces cabin noise, ensuring a serene and comfortable driving experience. 3. Contact Shape Tech and a New EV Compound maximize tread mileage, ensuring a longer service life.
- Design Challenge
- To meet increasingly stringent regulations and pivot toward sustainable mobility, the engineering team balanced performance metrics with improved energy efficiency, tire noise and wear resistance. Through many rounds of design and testing, Maxxis engineers developed a high-strength pattern with optimized pitch sequencing that worked in harmony with the newly developed EV compound. This breakthrough allows the Victra Sport EV to further enhance the performance of EVs and also achieve outstanding results in EU regulatory certification testing.
- Project Duration
- Victra Sport EV had launched in May 2022 in Taiwan.
- Operation Flow
- Victra Sport EV uses high-strength casing and a pattern design which helps to harness the high-torque electric motors in EVs. The extra strength also delivers sharper response and stability, improving the overall EV driving experience. The new highly dispersed nanotechnology helps to reduce electricity consumption by 13% per kilometer travelled, thus reducing range anxiety. The optimized pitch arrangement and sound-absorbing foam technology deliver a serene driving experience.
- Research
- Most tires for internal combustion vehicles are not a great match for an EV’s performance envelope and will erode some of the environmental benefits of driving an EV. Maxxis’ design team created the Victra Sport EV using various innovative optimization technologies, sparking great interest at trade shows and among the automotive aftermarket industry. The Victra Sport EV’s innovative design has also drawn the attention of competitors, and Maxxis hopes that the Victra Sport EV will push the entire industry forward.
- Inspiration
- Driven by global energy policies, the market share for electric vehicles has risen rapidly. Due to the lack of charging infrastructure, low motor noise, high motor torque and extra weight, EV drivers are mostly concerned about range, tire noise and frequent tire replacements. Victra Sport EV is engineered to address these concerns and improves energy efficiency, tire noise, and tread life. Victra Sport EV also supports rapid EV growth by providing a better driving experience.
Colors of Victra Sport EV Tire
Get Victra Sport EV Tire
Premium Electric Vehicle Tires
We engineer advanced tires specifically for electric vehicles, addressing the unique demands of EV driving. Our innovative technology delivers extended range through reduced rolling resistance, exceptional quietness for serene cabin comfort, and prolonged tread life to handle high torque.
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