Taste of Springtime Baijiu Packaging

Taste of Springtime Baijiu Packaging
by Wei Li

• Awarded April 15, 2024
• CLIENT: Wei Li
• 10.986

Taste of Springtime is a packaging design for baijiu, a traditional Chinese spirit. The form recalls an hourglass, created by joining two small bottles, one above the other, as a sign of shared time. At the joint, a reversible figure and ground pattern forms the silhouette of a human profile, and two facing profiles appear at the base. The two bottles hold small volumes and different strengths, which supports moderate drinking alone or with others. The front pack is made of a paper and plastic material that is recyclable and naturally degradable.