Guyuelongshan Chinese Rice Wine Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Guyuelongshan Chinese Rice Wine Packaging
by yuejun chen

Awarded April 15, 2024
CLIENT: Shenzhen Red Deer Cultural Creative Design Co., LTD
33.985

Guyuelongshan is a packaging design for a Chinese rice wine from Zhejiang, China. The wine is brewed with a traditional process and has a low alcohol content, which makes the drink suitable for daily use by younger consumers. The packaging follows the aesthetics of Chinese landscape painting, and the container form suggests mountains, water and sunset. The design aims to renew the plain appearance of older rice wine packaging and to present Oriental culture in a modern way. The package measures 340 mm in width, 130 mm in depth and 150 mm in height.

Learn More