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The Dance of Nature Wine Packaging by Ximena Ureta
The Dance of Nature Wine Packaging by Ximena Ureta
The Dance of Nature Wine Packaging by Ximena Ureta
The Dance of Nature Wine Packaging by Ximena Ureta
The Dance of Nature Wine Packaging by Ximena Ureta

Fedrigoni Self-Adhesives

Iron Packaging Design · 2024

The Dance of Nature Wine Packaging

by Ximena Ureta

  • A' Design Award 2024 Iron Winner in Packaging Design
  • Awarded April 15, 2024
  • CLIENT: Fedrigoni Self-Adhesives
  • Estimated Number of Design Views: 7,247
  • Verification code A4F1C117D2 · Verify this award
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About The Dance of Nature Wine Packaging

The Dance of Nature is a set of wine labels created for four wine varieties from four Latin American origins. The labels are printed on recycled self-adhesive paper made with pre-consumer and post-consumer fibers. Each label shows an imaginary landscape where living beings and natural elements exist in balance. The blue hour was painted for the merlot, and the golden hour for the malbec. The artwork was made with watercolors of plant pigments, and the typography was drawn by hand. The labels also serve as a paper sample for wineries and packaging designers.

Press Kit

Unique Properties
Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Dimensions & Packaging
Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Tags
Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
Production Technology
The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Design Challenge
The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Project Duration
This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Operation Flow
This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Research
Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Inspiration
A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand.
Image Credits
Image #1, #2, #3, #4, #5 Jorge Brantmayer.
Patents
All rights reseved Ximena Ureta.

Colors of The Dance of Nature Wine Packaging

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