Bronze Graphics, Illustration and Visual Communication Design · 2024
Dreavita Mental Wellness Branding
- A' Design Award 2024 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 20,083
- Verification code 1CC6D397C5 · Verify this award
About Dreavita Mental Wellness Branding
Dreavita is a progressive and inclusive wellness brand. Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. The concept was born from the idea of strong nature and it's called Simplicity inspired resilience. As the patterns of nature hints to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Press Kit
- Unique Properties
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Tags
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Production Technology
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Design Challenge
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Project Duration
- 2 months, 2023, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
- Research
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Inspiration
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Colors of Dreavita Mental Wellness Branding
Grand Interview about Dreavita Mental Wellness Branding
The visual identity was intended to be sensitive, respectful and considerate, reflecting the brand’s inclusive character. The concept was born from the idea of strong nature: we called it “simplicity inspired resilience.” As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach.
The branding features linear layouts and lean typography with a touch of hand-drawn personality. Combined with natural patterns, the frames support the brand’s feelings of growth and resilience. Illustrations focus on the patterns of nature, demonstrating how repetition and resilience results in success.
Young adults who are dealing with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, you wouldn’t want to give them something that doesn’t feel real and intimate. Nature was the biggest inspiration as it is always there; life passes by it, and nature stays there—strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
The most challenging aspect of the project—as it usually is with such brands—was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. I wanted to come up with a concept different from your usual self-growth brands to create an identity that feels genuinely intimate. By balancing out the fragile illustrations with a geometric and lean typography, the brand gives the feeling of subtle support.
I created three versions of the logo for Dreavita to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. By doing that and creating a demonstrating logomotion video, brand achieved a real inclusive perception.
I went out and looked for nature's patterns where the repetition is more obvious such as tree trunk and animal's skin patterns. These visual elements shown on various different nature images strengthen the resilience idea.
The support of nature doesn’t overpower but empowers with the concept of calm resilience. It inspires you but lets you do the work, because at the end, it’s you that needs to find resilience and embrace a life filled with purpose.
By not overpowering but empowering the young adults, it's possible to create respectful designs. The support and inspiration that comes from nature is very subtle but strong. This helps creating a sensitive and considerate brand character.
Nature is a very deep inspiration source. Using this inspiration with minimal design choices and a strong color combination makes a difference. I believe any mental health company has an opportunity to find something to be inspired by in the nature.
I believe the key is understanding the audience. When you know how they will react to certain kind of tone and voice, you would be better able to design a sensitive identity.