Silver Packaging Design · 2024
Banquet Chinese Baijiu Packaging
by Ying Song Brand Design Shenzhen Co., Ltd
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.
- Estimated Number of Design Views: 33,972
- Verification code 65C0C604FC · Verify this award
About Banquet Chinese Baijiu Packaging
Banquet is a packaging design for Chinese baijiu, a distilled spirit. The bottle is made of ceramic and its shape draws on traditional Chinese vases. The sky blue color refers to Ru kiln ware of the Song Dynasty, and the minimalist form follows Song Dynasty aesthetics. The cap is made of alloy and carries the Chinese character for banquet at its center. The bottle measures 87 by 87 by 305 millimeters and can be reused. The mouth is removed and turned over so the bottle serves as a flower vase, while the cap becomes an incense base.
Yingsong Brand Design's Banquet packaging exemplifies a sophisticated dialogue between venerable ceramic traditions and contemporary luxury presentation, drawing upon centuries of celadon production heritage while articulating a distinctly modern formal vocabulary through its precisely faceted octagonal silhouette, the vessel form suggests both the ceremonial wine containers of historical court culture and the geometric clarity favored in contemporary premium goods design, the palette selection proves particularly astute in its evocation of classical Ru and Longquan ware colorations, that prized blue-green known in aesthetic discourse as the color of sky after rain, here rendered with exceptional control and luminous depth, gilt metalwork elements reference the integration of precious metals with ceramic forms found in imperial commissions while the openwork lotus motifs connect to Buddhist iconographic traditions celebrating purity and spiritual emergence, the inclusion of embossed calligraphy and seal mark positions the object within literati culture traditions where text and visual form achieve unified aesthetic expression, technical accomplishment manifests in the flawless glaze application across challenging angular transitions, the crisp relief of characters, and the precise fit of metal components to ceramic substrate, the suspended tassel introduces an element of organic movement and tactile invitation that softens the architectural rigor of the vessel while its deep indigo hue provides chromatic grounding within the composition, this packaging design transcends mere containment to propose the bottle itself as collectible object worthy of continued appreciation beyond its functional purpose, viewers might contemplate how material choices and formal decisions collaborate to position consumable products within frameworks of cultural heritage, aesthetic refinement, and ritual significance
Press Kit
- Unique Properties
- It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
- Dimensions & Packaging
- A bottle / 87mm x 87mm x 305mm / ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, reused
- Production Technology
- We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
- Design Challenge
- How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
- Project Duration
- The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
- Operation Flow
- Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.
Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.
Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base
The design reflects the elegant life of Song people. - Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
Colors of Banquet Chinese Baijiu Packaging
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