Gold Packaging Design · 2024
Jian Shan Jian Shui Packaged Liquor
by Jing Chen
- A' Design Award 2024 Gold Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Jing Chen
- Estimated Number of Design Views: 151,489
- Verification code E4FCB6BAA6 · Verify this award
About Jian Shan Jian Shui Packaged Liquor
Contemporary packaging design is no longer just a simple function of protecting goods, it is more prominent in the transmission of environmental protection concepts, enhance the value of products. The recent design forum pointed out that in the face of ecological challenges, green packaging is gradually becoming a new trend, biodegradable materials, recycling design is favored. In addition, novelty is also an industry trend, and concepts such as personalized customization are gradually affecting the boundaries of packaging
Jing Chen's Jian Shan Jian Shui Packaged Liquor emerges from a rich tradition of East Asian design philosophy that celebrates the integration of natural forms with functional objects, transforming the utilitarian vessel into a contemplative artistic statement. The work demonstrates exceptional sensitivity to material dialogue, juxtaposing the organic warmth of wood grain against cool metallic and matte surfaces to create a sensory conversation that rewards sustained attention. The designer appears to engage deeply with shan shui pictorial traditions, abstracting the classical mountain-and-water landscape motif into three-dimensional sculptural form wherein the ridged upper section evokes distant peaks shrouded in mist while the luminous base suggests still waters reflecting light. This translation from two-dimensional scroll painting to functional packaging represents a sophisticated conceptual achievement that honors heritage while embracing contemporary formal innovation. The incised horizontal striations demonstrate remarkable technical precision, varying in amplitude to create visual rhythm that suggests natural geological processes of erosion and stratification, while the inclusion of a diminutive boat silhouette introduces narrative potential and establishes dramatic scalar relationships that transform the intimate vessel into an expansive landscape panorama. The wooden cap element serves multiple functions: practical closure, material counterpoint, and symbolic crown that references traditional scholarly hats and ceremonial headwear, thereby positioning the consumer as participant in cultural ritual rather than mere purchaser of commodity. The chromatic restraint exhibited throughout the composition elevates material qualities and textural articulation above chromatic spectacle, demonstrating confidence in formal resolution that characterizes distinguished design practice. The gradient transition from silvered base to charcoal summit creates atmospheric depth suggesting the progression from illuminated water through forested slopes to mountain peaks dissolving into sky, a poetic compression of spatial journey into graspable form. One might consider how this vessel invites the act of holding and pouring to become a meditative engagement with landscape aesthetics, transforming consumption into contemplation and positioning the design as a bridge between material utility and spiritual refreshment.
Press Kit
- Unique Properties
- This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications - Dimensions & Packaging
- Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
- Tags
- Jian Shan, Jian Shui、Mountain and Water、You wei dao
- Production Technology
- The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
- Design Challenge
- The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
- Project Duration
- The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
- Operation Flow
- Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.
- Research
- Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers. - Inspiration
- "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Colors of Jian Shan Jian Shui Packaged Liquor
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