Mahjong Lucky Coffee Packaging

Mahjong Lucky Coffee Packaging
by Wenduan Su

• Awarded April 15, 2025
• CLIENT: Shenzhen Technology Unversity
• 14.547

Mahjong Lucky Coffee is a coffee packaging design inspired by mahjong, a traditional Chinese game. Each bag holds one month of coffee, which is equal to two hands of mahjong tiles. One hand is arranged as a winning hand. The second hand is completed by the buyer, because every portion of coffee is drawn like a tile and the pattern stays unknown until the portion is opened. Bold orange and red colors and youthful lettering address young consumers. Two flavors are offered. The packaging turns a daily habit into a game.