High Mountains Flowing Water VI Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

High Mountains Flowing Water VI Design
by Luo Baoquan, Feng Jiamin, Lv Zhiwei

Awarded April 15, 2025
CLIENT: LanceDesign(Guangzhou)Co.,LTD
61.528

High Mountains Flowing Water is a poster and visual identity created for an exhibition of Chinese and Italian art. The design blends Eastern and Western elements to express cultural exchange. The Chinese characters for mountain and water are joined with English letters in one fluid calligraphic motion, and the letters M and W form a shape that recalls a Roman column. A palette of red, white and green refers to the Italian flag. The exhibition title, date and venue are set in larger type for quick recognition. Tote bags, fans and staff badges share the same visual design.

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