Silver Packaging Design · 2025
Fabrika Coffee Packaging
by Eugene Wysota and Helen Trophimova
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Shokoladnitsa
- Estimated Number of Design Views: 31,543
- Verification code 93FE1240AB · Verify this award
About Fabrika Coffee Packaging
The standout feature of the packaging is the die-cut window shaped like the logos coffee grinder blades. This design element allows the coffee beans to be visible, offering a distinctive visual effect that highlights the products natural quality. The curated color palette differentiates the coffee blends and enhances the packagings shelf appeal. The text placement is designed to provide clear and concise information about the roast level, flavor notes, and origin, all while maintaining a clean and minimalistic aesthetic.
Within the evolving landscape of contemporary specialty coffee culture, W Design Bureau's Fabrika Coffee Packaging emerges as a compelling articulation of brand identity that navigates the delicate balance between artisanal authenticity and premium market positioning through masterful deployment of color, typography, and structural consistency. The design system demonstrates sophisticated understanding of visual communication principles, employing a bold chromatic differentiation strategy wherein the warm cadmium red variant suggests approachability, everyday ritual, and the earthy warmth of coffee's agricultural origins, while the charcoal black iteration communicates refinement, exclusivity, and the elevated experience of single-origin specialty offerings. The typographic program reveals careful consideration of hierarchy and legibility, with the primary brand identifier rendered in a commanding sans-serif face that achieves immediate recognition while the supporting textual elements maintain clear subordination through scale, weight, and spatial positioning. Particularly noteworthy is the integration of circular medallion elements featuring photographic coffee bean imagery, these components serve both informational and compositional functions, anchoring the lower portions of each package while providing visual interest and suggesting the sensory pleasures awaiting within. The material expression, suggesting matte finishes with subtle tactile variation, reinforces the positioning of coffee as both craft product and premium consumable. The instructional tagline creates an invitational gesture toward the consumer, transforming the packaging from mere container into guide for ritual preparation. One might observe how the design successfully navigates the tension between differentiation necessary for product line distinction and consistency essential for brand cohesion, achieving both through the disciplined application of systematic visual elements. The presentation invites contemplation of how contemporary packaging design mediates between producer and consumer, transforming agricultural commodity into curated experience through thoughtful visual rhetoric.
Press Kit
- Unique Properties
- The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
- Dimensions & Packaging
- The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
- Tags
- coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
- Production Technology
- The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
- Design Challenge
- The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
- Project Duration
- The project started in January 2022 in Moscow and was completed in May 2022
- Operation Flow
- The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
- Research
- The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
- Inspiration
- The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
- Image Credits
- mockups by Creatsy
- Patents
- Trademark by Shokoladnitsa LLC.
Colors of Fabrika Coffee Packaging
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G0E3 ShopGrand Interview about Fabrika Coffee Packaging
The idea emerged from a deep understanding of the brand’s target audience — coffee enthusiasts who value both craftsmanship and authenticity. During the development process, we referenced visual cues commonly seen in the coffee industry, while aiming to infuse the packaging with a contemporary and relevant tone.We discovered an opportunity to create both a symbolic and physical connection between the product and the brand’s visual system — through a die-cut element that echoes the grinder blades in the logo. This became a defining gesture: it reveals the product inside, reinforces brand identity, and adds a tactile layer of expression that helps the packaging stand out on the shelf.
We approached this balance with intention. Typography became our grounding element — inspired by classical coffee packaging — while the structural detail (the die-cut window) served as the expressive gesture.We introduced rich, expressive colors to differentiate varieties and elevate the personality of the brand. This combination allowed us to remain rooted in coffee’s heritage while signaling a fresh, design-forward attitude.
We deliberately chose a textured kraft board to evoke tactility, warmth, and a sense of hand-crafted quality. In a market saturated with glossy, overly polished materials, this decision helped us express the brand’s values of honesty, rawness, and artisanal care.The material’s recycled nature and density offered durability while aligning with our broader sustainability goals. By choosing a substrate that isn’t yet standard for premium packaging, we hope to inspire a shift toward more responsible material usage without sacrificing shelf appeal.
The color system was developed by Helen Trofimova, our art director and color strategist. She explored an extensive Pantone range to curate hues that would feel distinct yet harmonious when placed together.Each SKU was assigned a tone that reflects its personality — from bold and bright to earthy and mellow — while ensuring that the range looks like a single, unified brand family. It’s a system rooted in emotional color logic, not just differentiation for differentiation’s sake.
One of the main challenges was rethinking the conservative codes of traditional coffee packaging while aligning them with the fast-growing trends dominating the segment. We recognized that although the audience for modern coffee brands is expanding rapidly, a large conservative segment still holds its place in the brand race. This helped us define a niche — a space where we could craft something visually universal and emotionally clear for both types of coffee lovers.
We didn’t try to reinvent the wheel here — instead, we approached the design with a sense of respect for the established visual traditions of coffee packaging. Perhaps the most quietly innovative choice was the use of a universal layout grid. It proved effective not only for the physical packaging but also later for the brand’s website and digital materials.
It’s a great moment to explore a more sustainable design direction — one that blends the DNA of traditional coffee aesthetics with the new-school spirit. Whether this approach sets a new tone, we’ll see soon enough — especially through the brands being presented at this year’s competitions.
Strangely enough, ziplock closures are still quite rare in coffee packaging. Often, customers have to rely on clips or clothespins to seal the bag after opening. We felt this detail could really enhance both convenience and elegance — the product stays fresh, and the packaging becomes more pleasurable to interact with on a daily basis.
The Fabrika Coffee packaging became a reflection of Shokoladnitsa’s long-standing expertise and established identity. We translated the brand’s values into a contemporary coffee design language — one that respects its legacy while engaging with a new generation of coffee drinkers.
Tactility was a key element in the creation of the Fabrika Coffee packaging. From the outset, we aimed for a design that would not only look expressive but also feel pleasant to the touch. This is an essential part of emotional engagement with the brand — especially in the coffee category, where purchasing often involves a personal, even ritualistic, decision.The matte surface provided a soft, warm texture, while the spot UV varnish added contrast and helped highlight key elements of the identity — such as the logo and the die-cut area. This interplay of finishes enhanced the premium feel of the product without relying on excessive gloss or visual noise, making the packaging feel both modern and refined.Overall, we approached the packaging as a multi-sensory experience — not just visual, but also tactile. This dimension is especially important for the shelf presence and for the daily interaction at home.