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Ali Moazzen's Ersie Cafe and Restaurant presents a masterful example of architectural fenestration integrating ornamental glazing within a traditional masonry context, where the dominant facade elemen
Ali Moazzen's Ersie Cafe and Restaurant presents a luminous high-ceilinged commercial interior where warm neutrality meets vibrant cobalt accents in a sophisticated compositional dialogue, the spatial
Warm terracotta brickwork establishes the material foundation of Ali Moazzen's Ersie Cafe and Restaurant, a linear interior corridor space articulated through rhythmic arched niches punctuating the le
Warm terracotta brickwork arranged in precise running bond coursing establishes the material and chromatic foundation of Ali Moazzen's Ersie Cafe and Restaurant interior, where exposed masonry surface
Warm ochre tiles establish a rhythmic grid across the floor plane, their matte earthen surface suggesting terracotta or unglazed ceramic, grounding the composition in tactile materiality while the mod

Ersie Mansion

Bronze Cultural Heritage and Culture Industry Design · 2025

Ersie Cafe and Restaurant

by Ali Moazzen

  • A' Design Award 2025 Bronze Winner in Cultural Heritage and Culture Industry Design
  • Awarded April 15, 2025
  • CLIENT: Ersie Mansion
  • Estimated Number of Design Views: 26,000
  • Verification code AB3C3F20BE · Verify this award
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About Ersie Cafe and Restaurant

This project transforms a historic Qajar era villa into a modern cafe restaurant while preserving its architectural authenticity. Restored features include Orsi windows, intricate plaster moldings, and wooden doors. Structural reinforcement with masonry and sustainable materials ensures stability. Advanced HVAC systems and adaptive lighting enhance functionality. Accessibility features like an elevator and Braille menus promote inclusivity. This design seamlessly blends heritage with contemporary needs, creating a unique and inviting space.

Ali Moazzen's Ersie Cafe and Restaurant emerges from a rich tradition of hospitable architecture where the threshold between street and sanctuary receives elaborate ornamental attention, participating in a broader cultural practice of elevating everyday gathering spaces through meticulous craftsmanship and symbolic decoration that transforms utilitarian function into experiential poetry. The facade composition demonstrates sophisticated integration of structural necessity with ornamental abundance, employing a carefully calibrated wooden framework that subdivides the expansive opening into hierarchical zones, the upper register devoted to horizontal stained glass panels featuring organic arabesque motifs that suggest paradisiacal garden imagery while filtering natural light into chromatic warmth, and the lower register articulated through smaller cusped arch compartments that reference mosque mihrab profiles and traditional mashrabiya screen precedents, creating visual rhythm and tactile richness across the vertical plane. The technical accomplishment evident in the joinery precision, the proportional relationships between solid frame members and transparent glass infill, and the chromatic sophistication of the polychrome glazing palette reveals deep engagement with historical decorative vocabularies translated through contemporary fabrication capabilities, honoring vernacular building wisdom while adapting scale and material performance to current programmatic needs. The stained glass panels themselves warrant close examination, as the vegetal patterns radiating from central foliate medallions demonstrate understanding of Islamic geometric principles where organic forms undergo stylization into symmetrical configurations that balance naturalistic reference with abstract pattern logic, the warm amber, terracotta, and sienna tones suggesting earthly abundance and harvest richness, while cooler cobalt, sage, and plum accents introduce spatial depth and chromatic vibration that animates the facade as sunlight angle shifts throughout the day. The architectural threshold operates on multiple registers simultaneously, functioning practically as physical barrier and climatic mediator while serving symbolically as boundary marker between exterior public realm and interior private sanctuary, a liminal zone where the potential guest pauses before crossing into the establishment's protected interior, the elaborate decoration signaling the cultural value placed on hospitality and the promise of sensory pleasure, social connection, and temporary refuge from urban intensity awaiting within. The exposed brick masonry surrounding the ornamental wooden insert grounds the composition in material authenticity and tactile warmth, the irregular tonal variation of individual bricks and the articulated mortar joints testifying to traditional construction methods and human craft, while the decorative turquoise-glazed tile inserts introduce chromatic accent and geometric counterpoint that prevent monotony and reward sustained looking, their jewel-like surfaces catching and reflecting ambient light in ways that animate the matte brick field. The earthenware vessel positioned in the foreground right operates as sculptural element and cultural reference, its substantial scale and elevated presentation on an iron tripod suggesting ceremonial significance or practical heritage linked to traditional food and beverage service, its buff ceramic surface glowing warmly in the uplighting that creates dramatic shadow patterns on the adjacent wall, transforming utilitarian object into focal point that extends the narrative of material craft and cultural continuity. The deep spatial recession visible through the transparent threshold into the illuminated interior, where brass chandeliers glow against the exposed brick barrel vault, creates an inviting visual promise of enclosure and comfort, the warm golden light suggesting intimate scale and carefully controlled atmosphere where conversation flourishes and time slows, the architectural sequence from elaborately decorated threshold through transparent opening into glowing interior enacting a spatial narrative of welcome, passage, and arrival. This work invites viewers to consider how architectural ornament functions not merely as surface embellishment but as cultural communication, how pattern, color, materiality, and craftsmanship combine to express values of hospitality, heritage preservation, sensory refinement, and the belief that spaces of daily gathering merit beauty and attention equal to more ceremonially significant structures.

Press Kit

Unique Properties
This design revitalizes a Qajar-era villa into a cafe-restaurant, blending historical authenticity with modern functionality. Unique features include restored architectural details, preserved century-old trees, innovative space reuse, and accessibility enhancements like an elevator and Braille menus. A tribute to craftsmanship further merges history with contemporary design.
Dimensions & Packaging
Land Area: 2,200 m²
Built-up Area: 846 m²
Structure: Masonry with steel reinforcement
Installations: Central chiller and boiler system
Original Features: Restored Orsi windows, plaster moldings, and wooden doors
Renovated Spaces: Expanded basement, preserved vestibule, and structural reinforcements for load-bearing walls.
Accessibility: Elevator for disabled access, Braille menus for inclusivity.
Tags
Qajar architecture, adaptive reuse, café-restaurant design, historical restoration, Orsi windows, architectural preservation, sustainable design, inclusive design, masonry reinforcement, heritage revitalization
Production Technology
The project utilized a combination of traditional and modern techniques. Original masonry structures were reinforced with steel frames for stability, while advanced plaster restoration techniques revived intricate moldings. Custom-crafted Orsi windows and restored wooden doors preserved authenticity. Sustainable materials were used for new additions, and modern HVAC systems were integrated into historical spaces. The design followed meticulous site analysis and historical documentation methodologies.
Design Challenge
The biggest challenge of this project was navigating the delicate balance between preserving the villa's historical integrity and adapting it to a modern function. The internal challenge was the discovery of significant alterations made during the Pahlavi era, which obscured the original Qajar architecture. Externally, strict heritage conservation laws and the need for advanced restoration techniques posed obstacles. Overcoming these challenges required innovative approaches to both the design and construction processes while respecting legal and historical constraints.
Project Duration
The project commenced in 2021 and was completed in 2023, located in the qazvin. The renovation aimed to transform a historically significant Qajar-era villa into a modern café-restaurant while preserving its original architectural essence. The completed design now serves as both a public space and a tribute to the building’s rich heritage, blending traditional elements with contemporary functionality.
Operation Flow
The design seamlessly blends the old with the new, allowing visitors to experience the rich history of the building while enjoying modern amenities. The café-restaurant layout encourages flow, with clear pathways from the entrance to the main dining areas and VIP spaces. The preservation of original walls and structures enhances the atmosphere, while modern installations like the elevator and central cooling system ensure comfort and accessibility, making the space both functional and welcoming for all visitors.
Research
he research conducted for this renovation focused on the adaptive reuse of historical architecture. The primary objective was to preserve the Qajar-era villa's heritage while adapting it for modern use as a café-restaurant. The methodology involved detailed analysis of architectural documents, structural assessments, and site visits. Tools included archival research, structural simulations, and restoration techniques. The results led to the successful preservation of key historical features, with a significant impact on local cultural tourism and heritage conservation. This project demonstrated the importance of integrating historical preservation with functional modern design, benefiting both society and the design field by promoting sustainable restoration practices.
Inspiration
The inspiration for this project stemmed from a deep respect for historical architecture and a desire to revive a semi-abandoned Qajar-era villa. The unique opportunity to uncover and restore hidden architectural details, combined with the building’s rich narrative and prime location, motivated the design. Extensive research into historical preservation techniques and adaptive reuse strategies ensured a balance between honoring the past and meeting contemporary needs.
Image Credits
Image #1: Photographer Peyman Rajabi, 2024.
Image #2: Photographer Peyman Rajabi, 2024.
Image #3: Photographer Peyman Rajabi, 2024.
Image #4: Photographer Peyman Rajabi, 2024.
Image #5: Photographer Peyman Rajabi, 2024.
Patents
Copyrights belong to Ali Mozzan, 2024.

Colors of Ersie Cafe and Restaurant

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Heritage Building Transformation and Adaptive Reuse Services

We specialize in transforming historical properties into vibrant hospitality spaces. Our expertise combines meticulous heritage preservation with modern functionality, creating cafes, restaurants and cultural venues that honor the past while serving contemporary needs.

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Grand Interview about Ersie Cafe and Restaurant

The greatest challenge was accommodating a contemporary café and restaurant program while preserving the historic identity of Ersie Mansion. Rather than imposing new functions, we adapted the building’s existing spaces according to their original logic, ensuring that every intervention felt like a natural continuation of its story.

The restoration was guided by original architectural traces uncovered beneath later additions. Through careful research and collaboration with traditional craftsmen, we reconstructed the sash windows and restored decorative elements while avoiding speculative interventions. Our goal was to revive the building’s authentic character.

Growing up in a family involved in the eyewear industry shaped our appreciation for observation and detail. This influenced our approach to Ersie, where we sought to create a journey of discovery, allowing visitors to experience layers of history and architecture throughout the building.

We believe heritage should be accessible to everyone. Therefore, while preserving the building’s historic value, we introduced features such as a lift and Braille menus to ensure a more inclusive experience for visitors with different needs.

The discovery of concealed Qajar-era architecture completely changed the project’s direction. Instead of restoring a Pahlavi-era house, we focused on revealing and reviving its earlier identity, while preserving traces of its historical transformations.

The century-old fig and pomegranate trees were treated as an essential part of the site’s heritage. The landscape design was organized around their preservation, reinforcing the connection between nature, memory, and architecture.

A key lesson from the project was maximizing the building’s existing capacities before introducing new elements. Traditional ventilation systems, historic infrastructure, and local craftsmanship were all integrated into the restoration process with minimal intervention.

The spatial organization of Ersie encourages visitors to engage with both the building’s history and its contemporary social life. By preserving historic circulation patterns and revealing restoration details, the project creates a cultural experience alongside hospitality.

Receiving the Bronze A’ Design Award validated our belief that preservation, adaptive reuse, and contemporary functionality can successfully coexist. It has strengthened our commitment to future heritage restoration projects.

We see Ersie as more than a café and restaurant; it is a living cultural space within a historic building. Our vision is for it to continue evolving through cultural events and community activities while always respecting its architectural authenticity and historical narrative

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