Bronze Interface, Interaction and User Experience Design · 2025
Kinmuni Nutrition Management Interface
- A' Design Award 2025 Bronze Winner in Interface, Interaction and User Experience Design
- Awarded April 15, 2025
- CLIENT: Piyaphon Inthavong
- Estimated Number of Design Views: 29,114
- Verification code 3E3DB15609 · Verify this award
About Kinmuni Nutrition Management Interface
Limited nutritional awareness and a lack of meal flexibility often make dining out for specific diet goals a challenge. Kinmuni solves this by offering a smart, user friendly platform that allows meal customization, nutrition tracking, and direct restaurant integration. Designed with real user insights, it simplifies decision making, reduces wait times, and promotes healthier eating habits. Through a clean and accessible interface, Kinmuni transforms how people interact with food and dining services.
Piyaphon Inthavong's Kinmuni Nutrition Management Interface exemplifies the evolution of digital health and nutrition applications from purely functional data-delivery systems toward integrated experiences that acknowledge the profound psychological and cultural dimensions of food choice, the work positions itself within the contemporary intersection of interface design, behavioral psychology, and food culture where practitioners increasingly recognize that successful nutrition management tools must address not only informational requirements but also the emotional, sensory, and aspirational dimensions that shape human eating behaviors across diverse cultural contexts, the compositional achievement of this interface resides in its sophisticated integration of high-quality food photography with clear informational architecture, creating visual harmony between appetitive imagery and quantitative nutritional data without allowing either dimension to overwhelm the other, the photographic component demonstrates accomplished food styling within Mediterranean culinary traditions, arranging fresh figs, grape clusters, cured meats, artisan cheeses, boiled eggs, and accompaniments into a composition that suggests abundance, variety, and sensory pleasure rather than restriction or clinical dietary management, this positioning represents a meaningful departure from earlier generations of nutrition applications that often employed sterile clinical aesthetics or emphasized deprivation frameworks, the chromatic sophistication evident in the naturalistic food palette harmonizing with the interface's neutral background and strategic accent color deployment demonstrates visual design facility that serves both aesthetic and functional ends, making the interface pleasant to inhabit while maintaining clarity of information hierarchy, the typographic treatment employs contemporary sans-serif forms with thoughtful weight variation that balances elegance with legibility across the nutritional metrics, dietary tags, and descriptive text, creating a cohesive visual voice that suggests premium positioning without pretension, the numerical data presentation achieves clarity through strategic scale relationships and generous spacing that facilitates rapid comprehension of caloric content and macronutrient distribution, essential functionality for users making informed dietary decisions, the allergen disclosure and dietary classification tags provide critical information accessibility while the "Toppings" customization section with its expandable interface convention suggests user agency and personalization possibilities, the forest-green call-to-action button provides strong chromatic contrast and clear affordance signaling while its rounded form and substantial scale suggest approachability rather than aggressive conversion tactics, taken as a holistic system, this interface invites consideration of how digital tools might support human flourishing in relationship to food by integrating nutritional awareness with sensory appreciation and cultural food traditions, suggesting that technological mediation need not diminish the pleasure and meaning inherent in eating but might instead enhance informed enjoyment through transparent information delivery within aesthetically rewarding experiential frameworks, viewers might reflect upon their own relationships with food technology and consider how design choices in everyday digital tools shape attitudes, behaviors, and experiences in domains as fundamental and culturally rich as nourishment.
Press Kit
- Unique Properties
- Kinmuni is a nutrition calculator and meal customization interface designed for a local restaurant in Vientiane, Laos. It enables users to manage dietary preferences, customize meals, and track nutritional intake. The interface directly connects with the restaurant's kitchen system to streamline custom orders and delivery, reducing long queues and providing detailed nutritional information for informed food choices. Its loyalty program fosters customer retention and satisfaction.
- Dimensions & Packaging
- Kinmuni is designed for iOS and Android platforms. It features a minimalistic interface optimized for mobile screens, with an average dimension of 390 x 844 pixels. The interface is designed for high accessibility with scalable UI components and dynamic content.
- Tags
- nutrition interface, meal customization, food delivery, health, wellness, diet management, mobile interface, UX design
- Production Technology
- The design process, grounded in Google's UX methodology, began with thorough user research, wireframing, and iterative prototyping. In-house development of branding, packaging, and illustrations ensured both originality and intellectual property protection. We integrated competitive analysis, empathy mapping, customer journey mapping, the Crazy Eights ideation method, and a detailed usability study plan complete with testing instruction cards.
- Design Challenge
- The primary challenge was achieving a balance between developing a viable business solution and addressing the nuanced needs of consumers, particularly diverse dietary requirements. Practical constraints were carefully navigated to create an innovative approach that resolved common pain points while maintaining real-world applicability. Through an iterative design process, the user interface was refined to ensure clarity, intuitiveness, and ease of use.
- Project Duration
- The project started in March 2023 and concluded in May 2023 in Vientiane, Laos.
- Operation Flow
- Users can browse a digital menu, view nutritional details, and customize their meals by adjusting ingredients. Orders are sent directly to the restaurant's kitchen system, allowing efficient meal preparation and delivery. The interface also includes a loyalty program and scheduling features for recurring orders.
- Research
- The design research involved informal and semi-structured interviews with local cafe-goers, entrepreneurs, and health-conscious individuals to identify barriers to healthier eating. The methodology included qualitative data collection, direct observations, and usability testing with six participants. Key insights revealed that users valued customizable meal options and easy access to nutritional data, influencing the interface's final design and feature set.
- Inspiration
- Kinmuni was inspired by the Sharpen challenge to design a nutrition calculator interface for a local restaurant. Motivated by limited nutritional awareness and the lack of flexible meal options in Vientiane, Laos, Kinmuni was created to empower healthier eating habits while improving the restaurant's customer experience and efficiency. The design draws on insights from real users seeking convenience, dietary customization, and better nutritional education.
- Image Credits
- Image #1: Photographer Alesia Kozik, A Person Holding a Vegetarian Dish, 2023.
Image #2: Photographer Brooke Lark, A Platter of Crackers, Strawberries, and Fruit, 2023.
Image #3: Photographer Brooke Lark, Fruits in Plate, 2023.
Image #4: Photographer Brooke Lark, Salad with Guacamole, 2023.
Image #5: Photographer VK Bro, Oyster Dish, 2023.
Image #6: Photographer Qwabi Black, White Plate Topped With A Sandwich And French Fries, 2023.
Image #7: Photographer Mae Mu, Fry Rice With Prawn Dish, 2023.
Image #8: Photographer Ryan Concepcion, Brown Ceramic Bowl on Brown Wooden Table, 2023.
Image #9: Photographer Lum3n, Tomato Pizza, 2023. - Patents
- Copyrights belong to Piyaphon Inthavong, 2023.
Colors of Kinmuni Nutrition Management Interface
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G0E23 ShopDesign Interview about Kinmuni Nutrition Management Interface
Kinmuni is all about helping more people achieve their diet goals, particularly unique individuals who require specific dietary needs and those who are busy without the convenience to cook or plan meals. The principle behind this project is to provide a creative solution that hasn't existed yet but is practical and legitimate for everyday life. This includes addressing pain points of every stakeholder and user in the food industry, mainly consumers' unique needs such as diet planning, tracking, customizing, ordering, and eating, all managed in a single place. This ensures maximum convenience for any kind of dietary requirement to be met, even without extensive nutritional knowledge or understanding.
I'm passionate about providing tailored coaching and diet solutions all in one place. Not only for consumers, but also for restaurants, the nutritional calculator database can easily provide chefs the convenience of offering close-to-accurate nutritional information to consumers, whether it's micronutrients, vitamins, or assessing which diet category a meal belongs to. The business perspective is also considered, as specific pain points were derived from real-life challenges collected through impromptu interviews at intended restaurants. This includes reducing the need to keep printing promotional posters and menus every time seasons change or prices change, and more while providing incentives for customer loyalty by ensuring customers return despite potentially slightly higher price ranges than competitors.
This project was greatly inspired by my community's diet needs and struggles over many years. Many challenges were considered while I was brainstorming for this solution. The concept grew after an intensive competitive audit and gaining a deeper understanding of industry strengths and weaknesses.
I'm passionate about providing tailored coaching and diet solutions all in one place. Not only for consumers, but also for restaurants, the nutritional calculator database can easily provide chefs the convenience of offering close-to-accurate nutritional information to consumers, whether it's micronutrients, vitamins, or assessing which diet category a meal belongs to. The business perspective is also considered, as specific pain points were derived from real-life challenges collected through impromptu interviews at intended restaurants. This includes reducing the need to keep printing promotional posters and menus every time seasons change or prices change, and more while providing incentives for customer loyalty by ensuring customers return despite potentially slightly higher price ranges than competitors.
This project was greatly inspired by my community's diet needs and struggles over many years. Many challenges were considered while I was brainstorming for this solution. The concept grew after an intensive competitive audit and gaining a deeper understanding of industry strengths and weaknesses.
My main focus was to solve the pain points I discovered, as individuals with unique challenges often struggle to meet their nutritional goals due to time constraints, lack of information, and limited options. The objective was to streamline diet solutions, and help users with diverse challenges needs manage and meet their diet objectives effectively.
While I don't have concrete plans yet, I'm passionate about seeing Kinmuni make real impact in communities. I'm on a passive lookout for opportunities to partner with the right team or organization that shares my vision of helping people achieve better health outcomes. My ultimate goal would be to build this solution with a passionate team that can bring it to life and continuously improve it based on user feedback and community needs.
Three months for the entire design process including UIUX and branding design.
This project started as a final project from the Google UX design course. Driven to create a solution for real-life practical use, I decided to devote about three months to this project alone. It began with a prompt from Sharpen: "design a nutritional calculator app." However, I was motivated by my passion to help communities take better care of themselves, which drove me to go beyond the basic requirements and create something truly impactful.
The design is not produced or used by any other company at the moment. I don't have specific plans currently, but I'm on a passive lookout for opportunities to bring this solution to the communities that need it most.
My passion to help build better communities and my desire for people to take better care of themselves. Growing up in a place where health and nutrition resources were not prioritized, I understand firsthand how challenging it can be to maintain proper nutrition without the right tools and information.
Uber’s app design and concept significantly influenced the app’s foundation, particularly their approach to UX flows and some of their calorie-counted meals. Subsequently, the UX/UI was localized to create emotionally resonant and practical design that catered specifically to nutritional and dietary needs.
The target customers are individuals with specific dietary requirements, busy professionals who lack time for meal planning, people with health conditions requiring careful nutrition management, and anyone seeking convenient access to personalized dietary guidance. This also includes restaurants and food service providers who want to offer better nutritional transparency to their customers.
Kinmuni's unique approach lies in being a comprehensive ecosystem rather than just another nutrition app. It closes the gap between consumers, restaurants, and nutritional expertise in one platform. Unlike existing solutions in the market that focus on either tracking or ordering, Kinmuni provides personalized coaching, real-time nutritional calculation for restaurant meals, and integration between dietary planning and food ordering, all while considering the needs of both consumers and food service providers.
I wanted to create a name that felt both modern and locally rooted. "Kinmuni" draws from the Lao language: "Kin" means to eat, and "Muni" (originally written as Mue Ni) means today. Together, Kinmuni translates to "eat today," a simple yet powerful message encouraging people to start making nutritious food choices now, not tomorrow. The name embodies the idea that healthy eating isn't something to postpone; it's something we should embrace today and every day moving forward.
I used my standard design toolkit: whiteboard for initial ideation and user journey mapping, Notion for documentation and project planning, Figma for wireframing and prototyping, and various research tools including competitive analysis platforms. I also conducted real-world interviews and observational research at local restaurants to validate pain points and user needs.
What sets this design apart is its holistic approach that puts nutritions and convenience at the center of everything. Rather than treating nutrition as an afterthought, I've made it the primary value proposition while creating a win-win-win ecosystem for all stakeholders. The design goes beyond typical food apps by integrating personalized coaching and making the entire food experience transparent and health-focused.
I collaborated with a trusted team of multidisciplinary designers. One specialized in branding, another in graphic design and illustrations, and a third provided UI design support. Their diverse expertise brought the project to life and made it more realistic.
Kinmuni is heavily influenced by the limited research including competitive audits of existing nutrition and food ordering apps, impromptu interviews with restaurant owners to understand their pain points, user interviews with individuals struggling with dietary management, and analysis of current market gaps. This research revealed that most solutions address only one aspect of the nutrition journey, while users need a comprehensive approach.
- Finding accurate micronutrient data for Lao ingredients proved difficult, as this information is much less available compared to other cuisines.
- Budget constraints limited our ability to conduct thorough UX research, which restricted the design's full potential.
- Budget constraints limited our ability to conduct thorough UX research, which restricted the design's full potential.
Makpal Bayetova, the Vice-President of the A’ Design Award & Competition, reached out to me via email to encourage my participation in the competition after she discovered my design on Behance.
This project greatly deepened my understanding of the design thinking process, highlighting its unique challenges and guiding me to make more informed decisions in future projects. It also showcased the effectiveness of Google's UX process. By applying structured UX and empathy-driven frameworks, I developed a clearer understanding of my target audience's pain points.
Grand Interview about Kinmuni Nutrition Management Interface
I began the research with contextual inquiries, short on-site discussions with busy café-goers and local entrepreneurs in Vientiane to uncover four core pain points: limited nutrition information, inflexible ingredient options, overwhelming menu choices and tight time constraints. I used affinity mapping to group feedback into those themes and created personas and problem statements that drove low-fidelity wireframes around four pillars: full nutrition transparency, ingredient customization, smart menu guidance and streamlined workflows. I mapped each persona’s ordering journey to pinpoint friction such as hunting for calories or juggling dining decisions, then conducted two rounds of usability testing on clickable prototypes. Each round led to targeted tweaks in information architecture, visual hierarchy and micro-interactions (for example, real-time nutrition updates when adjusting ingredients), alongside accessibility audits for icons, contrast and scalable text. Although Kinmuni remains a concept, it’s structured design process ensured the final interface directly addresses real user needs and supports effortless, on-the-go nutrition management.
I began with a half-day ideation session and research interviews that uncovered three critical observations. Diners juggle tight schedules and need reliable wait-time estimates. Café owners often discard prepared items when they cannot track incoming orders. Generic nutrition databases like MyFitnessPal misreport local dishes, often leaving consumers with inaccurate calorie counts, frustration, and discouragement to continue tracking nutritions.To address these needs, I sketched mind maps and simple user flows. Those flows paired live order statuses “queued,” “preparing,” “ready” with nutrition data calculated directly by chefs and restaurants. After letting the ideas sit overnight, I refined the core concept into a single interface that delivers both accurate timing and source-verified nutrition information to ensure win-win for both the business and customers. Conversations with café owners then confirmed that precise timing and accurate nutrition would reduce waste and speed up service.
The three Google UX techniques that proved most crucial for Kinmuni were empathy mapping, Crazy Eights ideation and structured usability-study planning. Empathy mapping guided me in turning raw interview notes into clear themes. I organized users’ actual words, thoughts and feelings around each step of their journey. This early insight made it easier to build accurate personas and journey maps, and to write problem statements that did not rely on guesses. Crazy Eights ideation pushed me to sketch many ideas in a short time and focus on our core pain points. Laying every concept on paper without judgment led to the breakthrough of combining live order tracking with chef-verified nutrition data.Finally, Google’s usability-study planning helped me set up repeatable tests. With clear instruction cards and step-by-step protocols, each round of prototype testing revealed new user needs, confusion spots and motivation factors. Those findings shaped our information layout, notification timing and accessibility checks.Together, these methods kept me anchored in real user feedback at every stage. The result was a Kinmuni interface that truly reflects the needs of health-conscious diners.
The loyalty program idea arose during user journey mapping, when I saw that diners had no incentive to return after their first healthy meal, especially given the café’s premium pricing. To address this, I studied apps like Grab, FoodPanda and AEON to learn how they reward repeat visits. Most cafés in Laos lack any digital rewards, so I designed a points system linked to each logged meal. As customers track their nutrition, they earn discounts or free add-ons. This approach reinforces healthy habits and keeps users engaged, while giving cafés a clear reason to welcome returning customers. By tying nutrition tracking to loyalty rewards, the feature delivers value for both diners and café owners.
I applied my years of visual communication and my knowledge of UX principles and design psychology to guide every pixel toward user goals. My work building complex Notion workflows trained me to value speed and efficiency. I mapped every interaction to eliminate unnecessary actions to streamline flows that align with users’ needs.Beside from my design experience, growing up in Vientiane showed me how little attention people pay to nutrition and how often health is compromised. That motivated me to make transparent nutrition data central to the design without adding friction. Users immediately see what they eat and understand the impact of their choices. The result is an intuitive interface that lets diners customize meals and track progress conveniently, so they focus on their own healthy habits and goals rather than trying to navigate an app.
Although Kinmuni is still a concept, I prioritized accessibility and visual consistency by following WCAG guidelines and Nielsen’s usability heuristics. I chose clear icons to communicate button functions and features so that users understand at a glance. I ensured strong contrast between background colors, images, and text to support users with varying visual abilities. I designed flexible layouts that adapt to different text lengths and language settings, preventing truncation or overlap. Finally, I consider error prevention in the design through real-time validation and confirmation prompts, guiding users and reducing mistakes. This approach maintains a minimal, cohesive interface on both iOS and Android.
I began by reviewing international nutrition-labeling guidelines, including WHO recommendations and EU Regulation 1169/2011, and studying how leading recipe apps display nutrient information. Then I spoke informally with potential users to find out which metrics they check when grocery shopping. Those conversations revealed that calories, protein, carbohydrates, fat, sugar and sodium matter most to them. Finally, in post-usability interviews, testers confirmed that allergens, calorie count, protein, carbohydrates and fat are their top concerns.
After six rounds of usability testing, I made four major pivots to sharpen Kinmuni’s interface. First, I fixed calorie and macronutrient details at the top of each customization screen so diners always see nutrition information as they edit their meal. Second, I introduced a full-order preview that displays every item, customization, and nutrient total before users reorder. Third, I streamlined the reorder process by reducing steps and clarifying button labels to make repeat orders faster and more intuitive. Finally, I restructured the home screen, grouping related features together and adding sections for meal categories and current promotions to create a more engaging entry point. These changes keep Kinmuni focused on real user needs and everyday speed.
Over time, I see the integration between Kinmuni’s interface and kitchen systems growing into a truly personalized and engaging experience. First, I could layer in gamification elements that reward users for meeting nutrition goals, encouraging long-term healthy habits. Next, by combining AI-driven suggestions with guidance from subject matter experts, I can offer meal recommendations tailored to each diner’s longevity and overall wellness. A subscription offering could connect users with certified nutrition coaches on site, providing real-time support as they place orders. On the design side, we can introduce subtle micro animations and a richer visual language to make interactions feel more immersive without sacrificing clarity. Together, these enhancements would strengthen operational efficiency in the kitchen while deepening user engagement and satisfaction.
I see Kinmuni growing into a universal tool for any health-focused restaurant, anywhere. By building a flexible nutrition database and customizable filters, the interface could adapt to local cuisines and dietary traditions from Mediterranean and South Asian to West African or Nordic menus. Transparency would remain central, with clear ingredient lists and nutrient values for every dish. I would also streamline the system so it works for both premium establishments and everyday cafés, ensuring health-conscious options are available to all diners. In this way, Kinmuni could respect cultural differences while delivering a consistent, user-centered experience across regions.