Silver Advertising, Marketing and Communication Design · 2025
Recruitment Communication Promotion
- A' Design Award 2025 Silver Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2025
- CLIENT: Tencent
- Estimated Number of Design Views: 69,300
- Verification code 140838656E · Verify this award
About Recruitment Communication Promotion
Recruitment Communication is a visual identity created for a technology company intern recruitment campaign. The main visual shows a figure beside a central sphere, while ripples stand for the growing influence of individuals in the digital age. Concept sketches were prepared in Photoshop and Illustrator, three-dimensional elements and scenes were built in Cinema 4D, and the animated version was edited in After Effects. The layout adapts to social media, websites and large printed posters. The design presents the recruitment process clearly to young job seekers.
Within the sphere of contemporary visual communication design, this recruitment promotion by 5 Senses Design demonstrates sophisticated command of symbolic visual language to convey organizational culture and career opportunity, the work positions itself within traditions of cosmic imagery that have long served to represent unlimited possibility, interconnected systems, and the individual's place within larger organizational universes, the compositional strategy employs a centripetal structure drawing viewers' attention inexorably toward the luminous central sphere, which may be interpreted as representing either the organization itself as a source of energy and opportunity or the individual talent being recruited as the center of a supportive ecosystem, technical accomplishment manifests in the seamless integration of three-dimensional rendered objects within the flattened orbital system, creating visual interest through the tension between illusionistic depth and diagrammatic clarity, the chromatic progression from cool violet-blue periphery through warm pink middle tones to golden center creates both spatial depth and emotional warmth, suggesting that approaching the organizational core yields increasing energy and reward, scattered symbolic elements function as visual shorthand for valued qualities including innovation represented by illuminated bulbs, analytical capability suggested by crystalline geometric forms, emotional intelligence indicated by heart symbols, and ambitious drive conveyed through rocket imagery, the small celebratory figure at the composition's apex suggests achievement and recognition awaiting those who join this creative constellation, this work demonstrates how contemporary recruitment communications have evolved beyond straightforward informational messaging toward immersive visual experiences that communicate organizational values through aesthetic choices, the viewer might consider how the cosmic metaphor transforms the potentially transactional nature of employment into something approaching participation in a grander creative universe, inviting contemplation of what personal orbit one might establish within such a dynamic system
Press Kit
- Unique Properties
- This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
- Dimensions & Packaging
- This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
- Tags
- Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
- Production Technology
- In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
- Design Challenge
- Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'
Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.
Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content. - Project Duration
- The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
- Operation Flow
- This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
- Research
- We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.
Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users. - Inspiration
- This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
- Image Credits
- Image #1：5 Senses Design
Image #2：5 Senses Design
Image #3：5 Senses Design
Image #4：5 Senses Design
Image #5：5 Senses Design
Colors of Recruitment Communication Promotion
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