Bronze Pet Care, Toys, Supplies and Products for Animals Design · 2025
At Leash Pet Accessory Set
- A' Design Award 2025 Bronze Winner in Pet Care, Toys, Supplies and Products for Animals Design
- Awarded April 15, 2025
- CLIENT: Lance Francisco
- Estimated Number of Design Views: 24,956
- Verification code 53CB25841B · Verify this award
About At Leash Pet Accessory Set
At Leash is a collar and leash set for pets. The collar and the leash are made of TPU-coated webbing, chosen for durability, flexibility and water resistance. Both parts are 3.8 centimeters wide, and the wide form spreads pressure evenly for pet comfort. Reinforced holes of 9 millimeters allow charms to be attached, so each set can be personalized. A snap buckle allows quick fastening and release. The handle can be adjusted for carrying in the hand, at the waist or across the body.
Lance Francisco's At Leash Pet Accessory Set represents a sophisticated convergence of functional pet product design and refined aesthetic sensibility, positioning these essential accessories within the broader contemporary movement toward elevated everyday objects that honor both utilitarian purpose and visual refinement. The work demonstrates considerable compositional intelligence in its arrangement of two leash assemblies that transform routine pet care equipment into objects worthy of sustained visual contemplation, the organic curves of the flexible strapping material creating graceful arabesques against the pristine white ground while the precisely engineered metal hardware introduces geometric counterpoint and mechanical sophistication. The chromatic choice of sage-celadon for the primary strap material proves particularly accomplished, this muted, cool-toned green-gray evoking natural associations with botanical specimens, weathered minerals, and serene landscapes while simultaneously communicating contemporary design values through its desaturated restraint and tonal sophistication, the color selection avoiding both the garish brightness of conventional pet products and the utilitarian drabness of purely functional gear, instead occupying a refined middle position that suggests both calm authority and gentle approachability. The technical execution reveals meticulous attention to material quality and manufacturing precision, evident in the clean edges of the perforations, the smooth consistency of the strap surfaces, and the careful finishing of the metal components, each buckle and fastener exhibiting the sort of thoughtful detail that elevates functional hardware into tactile jewelry for animals and their human companions. The integration of subtle typographic branding along the strap length demonstrates restraint and confidence, the lowercase letterforms and tonal rather than chromatic contrast allowing product identification without visual disruption, suggesting a design philosophy that values coherence over conspicuous messaging. The compositional arrangement transforms these objects into a kind of minimal still life, the looping curves creating visual rhythm and spatial complexity from fundamentally simple forms, the near-symmetrical positioning generating stability and balance while subtle variations in arc radius and overlap prevent monotonous repetition. The lighting strategy enhances rather than overwhelms, the soft, even illumination preserving material character and surface texture while gentle shadows provide just enough spatial information to establish three-dimensional presence without creating dramatic contrast that might distract from the objects' essential qualities. This work invites viewers to reconsider the aesthetic potential residing within everyday functional objects, to recognize how thoughtful design attention can transform routine pet care accessories into considered artifacts that reflect broader values of quality, sustainability, durability, and visual harmony, suggesting that even the most humble utilitarian items can embody principles of beauty, craftsmanship, and intentional making that enrich daily life for both animals and their human caregivers.
Press Kit
- Unique Properties
- at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
- Dimensions & Packaging
- Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
- Tags
- customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
- Production Technology
- at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
- Design Challenge
- The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
- Project Duration
- Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
- Operation Flow
- at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
- Research
- Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
- Inspiration
- at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
- Patents
- Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.