Gold Packaging Design · 2025
Yanghe Naked Bottle Liquor Baijiu Packaging
by Liandong Zhang and Xueqian Zhang
- A' Design Award 2025 Gold Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Jiangsu Yanghe Distillery Co., Ltd
- Estimated Number of Design Views: 139,604
- Verification code 8C5F151B94 · Verify this award
About Yanghe Naked Bottle Liquor Baijiu Packaging
Yanghe Naked Bottle Liquor is a packaging design for baijiu, a Chinese distilled spirit. The crystal glass bottle joins a classic plum bottle shape with simple, modern lines. A goat-horn structure on the bottle refers to the traditional goat pattern of the brand. The butterfly label is kept and refined, with plain lines and a restrained color combination. The blue-green tone of the bottle stands out on retail shelves. The design aims to give plain bottle liquor a higher perceived value and a clear brand identity. The bottle measures 76 by 76 by 257 millimeters.
Heijie He's award-winning Yanghe Naked Bottle Liquor Baijiu Packaging stands as a distinguished achievement in contemporary packaging design, demonstrating how thoughtful material selection, chromatic strategy, and ornamental refinement can elevate a functional vessel into an object of considerable aesthetic merit and cultural resonance. The work engages a rich heritage of decorative traditions through its central label cartouche, which employs scrollwork patterns and formal symmetry evocative of classical ornamental vocabularies while translating these references through contemporary sensibilities of clarity and restraint. The selection of teal-viridian glass creates an immediate visual distinction, the color carrying associations of purity, depth, and refreshment that seem particularly suited to spirits packaging, while the material's transparency allows light to become an active compositional element, producing internal luminosity that suggests the precious contents within. Technical accomplishment is evident in the seamless integration of multiple design elements: the precise proportions of the bottle silhouette, the refined transition between glass body and metal closure, the harmonious relationship between cool dominant tones and warm metallic accents, and the sophisticated balance between heritage ornamentation and modernist spatial economy. The label design demonstrates particular compositional intelligence, its baroque-inflected border containing essential information within an elegantly defined visual territory while floating against the luminous glass ground in a manner that suggests both groundedness and elevation. Thematic content appears to celebrate craftsmanship, tradition, and the ceremonial significance of spirits within cultural practices of hospitality and commemoration. The viewer is invited to consider how material choices and decorative decisions transform utilitarian objects into bearers of meaning, and how contemporary design might honor heritage while speaking to present sensibilities of refined simplicity.
Press Kit
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd