Trade Show Design Award Winner.
Awarded for Good Trade Show Architecture, Interiors, and Exhibit Design.
Ghaffari is an exhibition booth designed for a chemical industries company. The booth covers 400 square meters in Hall 6 of the Tehran International Exhibition Center. A large television wall is placed along the primary axis of the site and presents varied brand content. The screen is recessed, which redefines the boundary between the booth and the public corridor and forms a stage-like transitional area. The remaining part of the axis serves as the main entrance. The booth also holds a studio space for product demonstrations, an interview area and a photography spot.
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