Culture to Technology Identity Placard

Culture to Technology Identity Placard
by Lei Wang

• Awarded April 15, 2025
• CLIENT: Hefei High Tech Digital Technology Co., LTD.
• 1.479.278

Culture to Technology Identity is a poster designed for display in bus stop light boxes. In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, recalling the regional history and culture. The character gradually transforms into a circuit, ending in the four Chinese characters for Hefei High Tech. The poster measures 60 by 90 centimeters. The gradient blue tones are printed with spot color overprinting, and the circuit lines are coated with local UV varnish for a raised effect.