Shengquan Beer Packaging
by Ningbo Mebox Brand Design Co., LTD
- Awarded April 15, 2025
- CLIENT: China Resources Snow Breweries (China) Qinghai Sales Branch
- 11.772
Shengquan is a beer packaging design inspired by Tibetan culture. The bottle uses a dominant blue tone that refers to the purity of Kunlun spring water, with silver tones that recall snow capped peaks. Silhouettes of traditional Tibetan robes and auspicious cross patterns are combined with a modern visual style. Clear typography and strong colors keep the label easy to read. The label and the outer packaging are made of recyclable paper. The bottle is made of glass and the cap is made of metal. The package measures 238 by 75 by 75 millimeters.
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