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SHUNSUKE OHE's Auto Motion Car Showroom presents a masterfully orchestrated spatial composition where warm honey-toned wood paneling on the ceiling creates a dramatic diagonal thrust against cool grey
SHUNSUKE OHE's Auto Motion Car Showroom establishes a sophisticated interplay between architectural minimalism and automotive presentation, anchored by a commanding horizontal ceiling plane that reads
The expansive showroom interior reveals a sophisticated interplay between intimate consultation space and dramatic vehicle display gallery, where a floor-to-ceiling glass partition bisects the composi
A composition orchestrated through layered transparency and materiality establishes a threshold condition between two distinct atmospheric zones, where a frameless glass partition becomes both boundar
SHUNSUKE OHE's Auto Motion Car Showroom orchestrates a masterful interplay of horizontal planes and rectilinear volumes rendered through a sophisticated palette dominated by cool neutral grays ranging

Shunsuke Ohe

Silver Interior Space and Exhibition Design · 2025

Auto Motion Car Showroom

by Shunsuke Ohe

  • A' Design Award 2025 Silver Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2025
  • CLIENT: Shunsuke Ohe
  • Estimated Number of Design Views: 20,331
  • Verification code 1383F713DD · Verify this award
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About Auto Motion Car Showroom

A showroom where luxury cars are displayed and sold. Conference rooms, office, rest rooms, etc. are arranged around the circular exhibition space. The design of the ceiling is noteworthy. The ceiling is divided into two sections, a high section and a low section, and the high section is made by stacking thinly sliced panels, with indirect lighting at the joints between the panels creating a floating feeling. There is also a negotiation room that is seamlessly connected to the exhibition space, and it was designed with meticulous calculations to stimulate buyers' desire to purchase.

Within the distinguished tradition of contemporary commercial interior architecture, this automotive showroom by SHUNSUKE OHE exemplifies the refined intersection of gallery aesthetics and luxury retail experience that has emerged as a defining characteristic of premium brand presentation spaces in the twenty-first century. The designer appears to engage thoughtfully with the phenomenological tradition of architecture, creating an environment where material warmth and spatial generosity collaborate to transform commercial transaction into contemplative encounter. The sophisticated deployment of a warm timber ceiling element against cool grey and white surfaces suggests awareness of thermal chromatic theory and its psychological effects upon occupants, the honey-toned wood perhaps evoking associations with craft tradition and natural authenticity that counter the industrial origins of the displayed automobiles. The lighting design demonstrates considerable technical accomplishment, with concealed cove illumination creating ethereal luminous frames around geometric ceiling forms while maintaining sufficient ambient illumination to reveal the precious paint finishes of the vehicles below without harsh reflections or glare. The vertical fin treatment along the rear wall introduces visual rhythm and textural complexity while maintaining the restrained material palette that characterizes the overall scheme. One might observe how the spatial organization establishes distinct zones through subtle floor color variation, suggesting different programmatic functions while maintaining visual continuity throughout the expansive volume. The careful positioning of vehicles with generous negative space between specimens invites circumambulation and close examination, treating each automobile as a sculptural object worthy of extended contemplation. The reflective glass partition visible in the background creates spatial layering and visual depth, hinting at additional display areas beyond while maintaining the composed tranquility of the primary viewing space. This environment invites consideration of how commercial architecture might elevate everyday transactions into meaningful aesthetic experiences, asking visitors to contemplate the relationship between functional objects and the spaces designed to honor them.

Press Kit

Unique Properties
The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced ​​panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Dimensions & Packaging
Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
Tags
stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology
Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge
The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Project Duration
Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)
Operation Flow
The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Research
It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration
This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Image Credits
Photograph: NANA TAJIMA by ToLoLo studio
Patents
Copyright LUSTYdesign Inc. All Rights Reserved

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