Bronze Graphics, Illustration and Visual Communication Design · 2025
Design Rs For Valencia Poster
by Squared
- A' Design Award 2025 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2025
- CLIENT: GrÀffica
- Estimated Number of Design Views: 13,267
- Verification code 03C1C538F6 · Verify this award
About Design Rs For Valencia Poster
Design Rs for Valencia is a series of three posters created for a charity sale held after the Dana floods. The posters are titled Souls of Water, Solidarity Traces, and Boots of Hope. Souls of Water presents water as both destructive and life giving. Solidarity Traces refers to the lasting effect of collective support. Boots of Hope refers to action and recovery. Each poster is based on a detailed illustration and printed in A0 size. All proceeds from the limited edition sale were donated to flood relief efforts.
Squared's Design Rs For Valencia Poster emerges from a rich lineage of socially conscious graphic design and humanitarian visual communication, where the marriage of aesthetic refinement and purposeful messaging has historically produced some of the most enduring and culturally significant poster works across the twentieth and twenty-first centuries. The composition demonstrates sophisticated restraint characteristic of contemporary minimalist illustration while drawing upon deeper wells of symbolic visual language surrounding hope, resilience, and communal support. Technically, the work showcases accomplished command of digital illustration methodology, with the chromatic decisions proving particularly noteworthy: the deliberate limitation to a cool blue atmospheric ground punctuated only by warm skin tones and strategic crimson accents creates optical clarity and emotional focus simultaneously, allowing the viewer's attention to rest on the contemplative prayer gesture without distraction while the surrounding blue envelope suggests both coastal geography and spiritual aspiration. The treatment of flowing linear elements constituting hair and drapery reveals compositional intelligence, these organic rhythmic lines preventing static rigidity while maintaining overall compositional stability through their controlled directional flow and tonal consistency. The figure's profile positioning and closed-eye prayer gesture evoke long traditions of devotional imagery and contemplative representation across numerous cultural and artistic contexts, yet the contemporary illustration vocabulary and minimalist execution update these iconographic references for present visual literacy. The integration of typography into the composition shows professional understanding of hierarchy and spatial activation, the upper right placement providing essential contextual information without competing visually with the primary figurative element. One might observe how the flowing white linear passages seem to extend beyond the picture frame into the surrounding environment, suggesting interconnection and continuation beyond what is immediately visible, potentially inviting viewers to contemplate themes of community, mutual support, and the extensions of individual contemplation into collective consciousness and shared human experience.
Press Kit
- Unique Properties
- Designers for Valencia is a creative solidarity initiative responding to the aftermath of the DANA floods. In collaboration with Gràffica and powered by Truyol Digital, Squared contributed original artworks for a limited-edition charity sale. This project demonstrates the power of design as a force for social good, transforming creativity into tangible aid while fostering a sense of unity and collective impact within the creative community.
- Dimensions & Packaging
- Three posters A0.
- Tags
- social impact, creative solidarity, charity design, graphic activism, community support, fundraising art, design for good, visual storytelling, humanitarian aid, poster design, resilience, unity, social change, collaborative art, designers for valencia, dana relief, art with purpose, philanthropy through design, creative activism, design that gives back
- Production Technology
- Crafted with meticulous illustrations, each poster was designed to evoke emotion and solidarity. Printed by Truyol Digital using high-quality materials and precision techniques.
- Design Challenge
- The creative challenge consisted in showing both the devastating consequences and giving hope in one single illustration.
- Project Duration
- The project started around November 2024 and finished in February 2025.
- Operation Flow
- The project engages the community through art-driven fundraising. Supporters purchase limited-edition posters, with all proceeds donated to DANA relief efforts. Each design serves as both a collectible artwork and a symbol of solidarity, transforming creativity into direct aid.
- Research
- There was no research needed.
- Inspiration
- The three posters - Souls of Water, Solidarity Traces, and Boots of Hope, embody resilience, unity, and renewal in response to the DANA floods.
Souls of Water symbolizes the dual power of water, both destructive and life-giving, honouring those affected.
Solidarity Traces captures the lasting impact of collective support and shared responsibility.
Boots of Hope represents action and recovery, reminding us that every step forward makes a difference.
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