Congtai Huofenzi Baijiu Packaging

Congtai Huofenzi Baijiu Packaging
by Wen Liu

• Awarded April 15, 2026
• CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
• 56.407

Congtai Huofenzi is a packaging design for a Chinese baijiu aimed at young consumers. The visual concept is based on the movement of water and the active nature of liquor molecules, expressed through a central motif named the Eye of Vitality. The bottle carries a dynamic embossed texture and a brand emblem inlaid on a resin plaque. A contoured indentation at the center of the bottle supports a comfortable grip. The outer box is wrapped in wood-grain paper, while layered specialty papers form a flowing pattern that recalls mountains and rivers.