Zhang Gong Lao Jiu Packaging

Zhang Gong Lao Jiu Packaging
by Wen Liu

• Awarded April 15, 2026
• CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
• 21.760

Zhang Gong Lao Jiu is a packaging design for an aged Chinese baijiu. The bottle is made of coarse terracotta with embossed details, and the form recalls the accidental deformations of pottery shaped on a spinning wheel. The rough surface gives the bottle a strong tactile quality. The cap is made of plastic with a simulated wood grain finish and meets strict sealing standards. The outer box combines natural cork oak with metal, adding thermal insulation and shock absorption for safe transport. The design is centered on touch.